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What’s Your Perfect 10 at Brickell City Centre

What’s Your Perfect 10 at Brickell City Centre

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Which It's A 10 collection should I use?

Which It's A 10 collection should I use?

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Meet our NEW Clear Collection: Clean Formula, Clear Shine

Meet our NEW Clear Collection: Clean Formula, Clear Shine

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The Best New Beauty Products in April

The Best New Beauty Products in April

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45 Hispanic & Latine Brands to Shop for All Your Wedding Needs

45 Hispanic & Latine Brands to Shop for All Your Wedding Needs

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The 12 Best Deep Conditioners to Correct, Restore, and Revive Hair

The 12 Best Deep Conditioners to Correct, Restore, and Revive Hair

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It's a 10 Haircare Mogul Carolyn Aronson Receives Key to the City of Miami at 7th Annual National Love Your Hair Day Celebration

It's a 10 Haircare Mogul Carolyn Aronson Receives Key to the City of Miami at 7th Annual National Love Your Hair Day Celebration

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Carolyn Aronson for Forbes 50 Over 50

Carolyn Aronson for Forbes 50 Over 50

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Grooming Awards 2023: Hair Care Products Our Picks for the Best Men's Hair Products of the Year

Grooming Awards 2023: Hair Care Products Our Picks for the Best Men's Hair Products of the Year

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Founder & CEO of It’s A 10 Haircare Receives Legacy Award at Change-Makers’ Gala

Founder & CEO of It’s A 10 Haircare Receives Legacy Award at Change-Makers’ Gala

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10 Best Moisturizing Shampoos and Conditioners

10 Best Moisturizing Shampoos and Conditioners

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The US Weekly Buzzzz-O-Meter: What Hollywood is Buzzing About This Week

The US Weekly Buzzzz-O-Meter: What Hollywood is Buzzing About This Week

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Curly Or Straight, Show Off An Impactful Head Of Hair With Our Star Products | People en Español

Curly Or Straight, Show Off An Impactful Head Of Hair With Our Star Products | People en Español

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Scalp Restore Collection from It’s A 10

Scalp Restore Collection from It’s A 10

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How to Create a Hair Cycling Routine Popularized By TikTok

How to Create a Hair Cycling Routine Popularized By TikTok

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The 15 Best Shampoos For Natural Hair, According to Editors and Experts

The 15 Best Shampoos For Natural Hair, According to Editors and Experts

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12 Best Hair Thickening Products for Fine, Thinning Strands

12 Best Hair Thickening Products for Fine, Thinning Strands

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Everything You Need to Know About Leave-in Product

Everything You Need to Know About Leave-in Product

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It's a 10 Haircare Launches Limited Edition Bottle of their Hero Miracle Leave-In, in Support of The Trevor Project

It's a 10 Haircare Launches Limited Edition Bottle of their Hero Miracle Leave-In, in Support of The Trevor Project

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Everything You Need to Know about Coily Hair

Everything You Need to Know about Coily Hair

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Live In a Dry Climate? These 9 Hair Products Will Nourish Brittle Hair

Live In a Dry Climate? These 9 Hair Products Will Nourish Brittle Hair

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The 30 Best Natural Hair Products Ever

The 30 Best Natural Hair Products Ever

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The Best Brushes for Curly Hair to Smooth, Detangle, and Style

The Best Brushes for Curly Hair to Smooth, Detangle, and Style

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5 Curl Products That Are Sure to Make Your Next Wash Day a Breeze — Straight From Sally Beauty

5 Curl Products That Are Sure to Make Your Next Wash Day a Breeze — Straight From Sally Beauty

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Score Smooth, Frizz-Free Texture With The 12 Best Curly Hair Products

Score Smooth, Frizz-Free Texture With The 12 Best Curly Hair Products

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30+ Latinx Beauty Brands To Support Now And Forever

30+ Latinx Beauty Brands To Support Now And Forever

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Be A 10™ Cosmetics Announces Celebrity Makeup Artist, Erika La' Pearl, As New Brand Ambassador

Be A 10™ Cosmetics Announces Celebrity Makeup Artist, Erika La' Pearl, As New Brand Ambassador

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It's A 10 Haircare Announces Justine Skye as the Face of Their Textured Hair Collection, Coily Miracle

It's A 10 Haircare Announces Justine Skye as the Face of Their Textured Hair Collection, Coily Miracle

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How to fight frizzy hair with Blow Dry H20 Shield

How to fight frizzy hair with Blow Dry H20 Shield

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Everything you need to know about hair extensions

Everything you need to know about hair extensions

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Everything you need to know about hair breakage

Everything you need to know about hair breakage

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It’s A 10 Haircare: How This Female Hair Stylist Created A Half-A-Billion-Dollar Brand

It’s A 10 Haircare: How This Female Hair Stylist Created A Half-A-Billion-Dollar Brand

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It's a 10® Haircare commits $5.4 Million+ Worth of Personal-Care Products to Multiple Product Philanthropy Nonprofits

It's a 10® Haircare commits $5.4 Million+ Worth of Personal-Care Products to Multiple Product Philanthropy Nonprofits

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BOGO Sale Featured On CNN

BOGO Sale Featured On CNN

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O, The Oprah Magazine Fall Beauty O-Wards

O, The Oprah Magazine Fall Beauty O-Wards

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Miracle Leave-In Featured on Cosmopolitan

Miracle Leave-In Featured on Cosmopolitan

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Miracle Leave-In Featured On Byrdie

Miracle Leave-In Featured On Byrdie

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Miracle Deep Conditioner Plus Keratin Featured On Good Housekeeping

Miracle Deep Conditioner Plus Keratin Featured On Good Housekeeping

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Miracle Leave-In Featured on Southern Living

Miracle Leave-In Featured on Southern Living

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Miracle Deep Conditioner Plus Keratin Featured on The Today Show

Miracle Deep Conditioner Plus Keratin Featured on The Today Show

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Everything You Need to Know About Frizzy Hair

Everything You Need to Know About Frizzy Hair

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Everything You Need to Know About Fine Hair

Everything You Need to Know About Fine Hair

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Everything You Need to Know About Men’s Hair

Everything You Need to Know About Men’s Hair

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Everything You Need to Know About Coarse Hair

Everything You Need to Know About Coarse Hair

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Everything You Need to Know About Wavy and Curly Hair

Everything You Need to Know About Wavy and Curly Hair

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Everything You Need to Know About Normal and Combination Hair

Everything You Need to Know About Normal and Combination Hair

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Everything You Need to Know About Oily Hair

Everything You Need to Know About Oily Hair

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Everything You Need to Know About Straight Hair

Everything You Need to Know About Straight Hair

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It's a 10 Haircare Takes to the California Sky with Blimp-Boosted Free Leave-In Campaign

It's a 10 Haircare Takes to the California Sky with Blimp-Boosted Free Leave-In Campaign

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Featured on FabFitFun: Our Miracle Blow Dry Styling Balm

Featured on FabFitFun: Our Miracle Blow Dry Styling Balm

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Blow Dryer 101: 9 buzzwords to look for before you buy

Blow Dryer 101: 9 buzzwords to look for before you buy

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15 Tips to Keep Your Hair Gorgeous All Winter Long

15 Tips to Keep Your Hair Gorgeous All Winter Long

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Which texture and volume product should I use?

Which texture and volume product should I use?

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It's a 10 Blonde Collection Featured in Tribu-te Hair & Beauty Magazine

It's a 10 Blonde Collection Featured in Tribu-te Hair & Beauty Magazine

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What Products Should You Avoid If You Have Fine Hair?

What Products Should You Avoid If You Have Fine Hair?

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Why Does My Straight Hair Always Get Frizzy?

Why Does My Straight Hair Always Get Frizzy?

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What's in my heat protectant?

What's in my heat protectant?

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25 Tips for Styling Wavy, Not-Quite-Curly Hair

25 Tips for Styling Wavy, Not-Quite-Curly Hair

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How to Choose the Best Shampoo for Color-Treated Hair

How to Choose the Best Shampoo for Color-Treated Hair

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5 Signs Your Hair's Begging for Keratin

5 Signs Your Hair's Begging for Keratin

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Do Keratin Hair Products Work as Well as Salon Treatments?

Do Keratin Hair Products Work as Well as Salon Treatments?

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Is My Hair Oily — And Is That Actually Bad?

Is My Hair Oily — And Is That Actually Bad?

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Travel Checklist: The Must-Pack Hair Products for Beautiful Style

Travel Checklist: The Must-Pack Hair Products for Beautiful Style

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How to Blow Dry Like a Salon Pro

How to Blow Dry Like a Salon Pro

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Oprah Uses It's a 10 Miracle Defrizzing Curl Cream in New Issue of O Magazine

Oprah Uses It's a 10 Miracle Defrizzing Curl Cream in New Issue of O Magazine

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Miracle Defrizzing Gel is featured in Marie Claire

Miracle Defrizzing Gel is featured in Marie Claire

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Parade.com Features It's a 10 Miracle Defrizzing Gel in "Beat Winter Hair Woes" Article

Parade.com Features It's a 10 Miracle Defrizzing Gel in "Beat Winter Hair Woes" Article

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Glamour.com Editors Are Obsessed With It's A 10 Miracle Hair Mask

Glamour.com Editors Are Obsessed With It's A 10 Miracle Hair Mask

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It's a 10 Hurricane Relief Efforts

It's a 10 Hurricane Relief Efforts

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It’s a 10 Five Minute Hair Repair For Blondes highlighted on InStyle.com

It’s a 10 Five Minute Hair Repair For Blondes highlighted on InStyle.com

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It’s a 10 Miracle Dry Shampoo and Conditioner is being featured on Allure.com

It’s a 10 Miracle Dry Shampoo and Conditioner is being featured on Allure.com

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How to Take Care of Your Hair in High-Stress Times

How to Take Care of Your Hair in High-Stress Times

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10 Haircare’s Silk Express Miracle Silk Smoothing Balm Named in AOL's Must-Have Holiday Hair Products

10 Haircare’s Silk Express Miracle Silk Smoothing Balm Named in AOL's Must-Have Holiday Hair Products

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Celebrity Hairstylist Clariss Rubenstein highlights It’s a 10 Miracle Oil plus Keratin

Celebrity Hairstylist Clariss Rubenstein highlights It’s a 10 Miracle Oil plus Keratin

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WWD calls It's a 10 a "Standout"

WWD calls It's a 10 a "Standout"

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9 Holiday Gift Ideas for Everyone On Your List

9 Holiday Gift Ideas for Everyone On Your List

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Allure.com Features It's a 10 on Best Deals of Cyber Monday 2017

Allure.com Features It's a 10 on Best Deals of Cyber Monday 2017

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Glamour.com Features It's a 10 Miracle Whipped and Silk Express Collections

Glamour.com Features It's a 10 Miracle Whipped and Silk Express Collections

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Family Circle Features Miracle Leave-In as Hair Favorite of Stylist Julius Michael

Family Circle Features Miracle Leave-In as Hair Favorite of Stylist Julius Michael

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Blogger Ashlee Phillips Highlights It's a 10 Miracle Leave-In

Blogger Ashlee Phillips Highlights It's a 10 Miracle Leave-In

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FashionatelyMe Features It’s a 10 Miracle Leave-In in Fall Hair Care Routine

FashionatelyMe Features It’s a 10 Miracle Leave-In in Fall Hair Care Routine

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Blogger The CP Chick Tries It's a 10 Products

Blogger The CP Chick Tries It's a 10 Products

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It's A 10 Miracle Hair Mask is Blogger Caitlin Cosmetologist's Fall Beauty Favorite

It's A 10 Miracle Hair Mask is Blogger Caitlin Cosmetologist's Fall Beauty Favorite

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People en Español Highlights Maritza Rodriguez's Favorite Products Including Miracle Leave-In Product

People en Español Highlights Maritza Rodriguez's Favorite Products Including Miracle Leave-In Product

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Beauty Sleep: How to Wake Up with Perfect Hair

Beauty Sleep: How to Wake Up with Perfect Hair

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Blog Baubles to Bubbles is Excited to Try It's a 10 Leave-In

Blog Baubles to Bubbles is Excited to Try It's a 10 Leave-In

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Blogger Cici's Corner Loves It’s a 10 Miracle Blowdry Volumizer

Blogger Cici's Corner Loves It’s a 10 Miracle Blowdry Volumizer

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Miracle Leave-In Plus Keratin is One of Hello Beautiful's Fab Finds

Miracle Leave-In Plus Keratin is One of Hello Beautiful's Fab Finds

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He's a 10 is Featured in Haute Living's "Grooming Kit Every Man Needs"

He's a 10 is Featured in Haute Living's "Grooming Kit Every Man Needs"

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Family Circle Calls It's a 10 a Time-Tested Miracle

Family Circle Calls It's a 10 a Time-Tested Miracle

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Influenster Considers It's a 10 Miracle Mask the "Best of the Best"

Influenster Considers It's a 10 Miracle Mask the "Best of the Best"

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Allure Features Miracle Leave-In as Air-Drying Staple

Allure Features Miracle Leave-In as Air-Drying Staple

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The Buzz Around National Love Your Hair Day

The Buzz Around National Love Your Hair Day

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Blog Make Mommy Up Features Miracle Leave-In Plus Keratin

Blog Make Mommy Up Features Miracle Leave-In Plus Keratin

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Lifestyle Blogger Ashley Ann Loves Miracle Leave-In Plus Keratin

Lifestyle Blogger Ashley Ann Loves Miracle Leave-In Plus Keratin

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Glowsly Calls Miracle Leave-In Plus Keratin An "Absolute Must"

Glowsly Calls Miracle Leave-In Plus Keratin An "Absolute Must"

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Bulace Magazine includes Miracle Leave-In Lite as Help for Heat-Stricken Hair

Bulace Magazine includes Miracle Leave-In Lite as Help for Heat-Stricken Hair

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106.1 KISSFM Radio Host Calls Miracle Leave-In "Amazing"

106.1 KISSFM Radio Host Calls Miracle Leave-In "Amazing"

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Glam Fashion Blog Highlights It's a 10 Miracle Leave-In as Wet Hair Routine

Glam Fashion Blog Highlights It's a 10 Miracle Leave-In as Wet Hair Routine

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Blogger Simply Undone "Can't Live Without" It's a 10 Miracle Leave-In

Blogger Simply Undone "Can't Live Without" It's a 10 Miracle Leave-In

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Latest Hairstyles Highlights It's a 10 Shine Spray

Latest Hairstyles Highlights It's a 10 Shine Spray

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It's a 10 Miracle Styling Potion Featured in Stylecaster

It's a 10 Miracle Styling Potion Featured in Stylecaster

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Lifehack Features It's a 10 Leave-In in "15 Easy Ways to Get Silky, Smooth Hair"

Lifehack Features It's a 10 Leave-In in "15 Easy Ways to Get Silky, Smooth Hair"

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Refinery29 and Yahoo! Both Feature "Cult Classic" Miracle Instant Repair Leave-In

Refinery29 and Yahoo! Both Feature "Cult Classic" Miracle Instant Repair Leave-In

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Bustle Features It's a 10 Products

Bustle Features It's a 10 Products

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A guide to heat protectants

A guide to heat protectants

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Latina Magazine Features It's a 10 Founder Carolyn Aronson

Latina Magazine Features It's a 10 Founder Carolyn Aronson

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National Love Your Hair Day Interview with Olivia DeVries

National Love Your Hair Day Interview with Olivia DeVries

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GirlsLife.com Features It's a 10 Miss American Campaign

GirlsLife.com Features It's a 10 Miss American Campaign

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Business News Daily Spotlights It's a 10 As Part of Disaster Relief Efforts

Business News Daily Spotlights It's a 10 As Part of Disaster Relief Efforts

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It's a 10 Receives HOLA! Magazine's Reader's Choice in Annual Best in Beauty Awards

It's a 10 Receives HOLA! Magazine's Reader's Choice in Annual Best in Beauty Awards

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Shape Magazine - October Issue Features It's a 10 Miracle Leave-In

Shape Magazine - October Issue Features It's a 10 Miracle Leave-In

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It’s a 10 Featured on Brit.co as Part of Fall Beauty Product Roundup

It’s a 10 Featured on Brit.co as Part of Fall Beauty Product Roundup

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October's Marie Clare Magazine Features It's a 10 Miracle Styling Serum

October's Marie Clare Magazine Features It's a 10 Miracle Styling Serum

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National Love Your Hair Day Interview with Cindy Soung

National Love Your Hair Day Interview with Cindy Soung

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It's a 10 Appears in “Friday Favorites -The 21 Day Ulta Beauty Sale" Article

It's a 10 Appears in “Friday Favorites -The 21 Day Ulta Beauty Sale" Article

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LaquingInCreativity.com Features It's a 10 Miracle Deep Conditioner Plus Keratin

LaquingInCreativity.com Features It's a 10 Miracle Deep Conditioner Plus Keratin

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Eonline.com Features It's a 10 in "How to Create Sleek Hair Like a Runway Star"

Eonline.com Features It's a 10 in "How to Create Sleek Hair Like a Runway Star"

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National Love Your Hair Day with Derek Cash

National Love Your Hair Day with Derek Cash

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National Love Your Hair Day Interview with Greg Wickherst

National Love Your Hair Day Interview with Greg Wickherst

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How to fight dry hair: 3 products you need

How to fight dry hair: 3 products you need

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Beyondfashionmagazine.com Features It's a 10 as Top Keratin Treatment Product

Beyondfashionmagazine.com Features It's a 10 as Top Keratin Treatment Product

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JBeautyandBarber.com Highlights It's a 10 in 8 Ways to Air Dry Hair Article

JBeautyandBarber.com Highlights It's a 10 in 8 Ways to Air Dry Hair Article

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Add It's a 10 Miracle Leave-In Plus Keratin to Your Friday Favorites

Add It's a 10 Miracle Leave-In Plus Keratin to Your Friday Favorites

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ALostGirlsGuide.com References It's a 10 in Hair Secrets - 6 Ways to Healthier Hair

ALostGirlsGuide.com References It's a 10 in Hair Secrets - 6 Ways to Healthier Hair

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PopSugar.com Features It's a 10 Miracle Shampoo Plus Keratin

PopSugar.com Features It's a 10 Miracle Shampoo Plus Keratin

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3 Hair Habits That Are Wrecking Your Hair

3 Hair Habits That Are Wrecking Your Hair

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5 DIY Hair Treatments for Softer, Stronger Strands

5 DIY Hair Treatments for Softer, Stronger Strands

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It's a 10 Awarded Good Housekeeping's GHK Beauty Lab Stamp of Approval

It's a 10 Awarded Good Housekeeping's GHK Beauty Lab Stamp of Approval

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HerCampus.com Spotlights It's a 10 Founder and CEO, Carolyn Aronson

HerCampus.com Spotlights It's a 10 Founder and CEO, Carolyn Aronson

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It's a 10 Hair Care Featured in September's Marie Claire

It's a 10 Hair Care Featured in September's Marie Claire

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It's a 10 Highlighted in PopSugar's "100 Cruelty-Free Beauty Products" Article

It's a 10 Highlighted in PopSugar's "100 Cruelty-Free Beauty Products" Article

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The #1 Product for Perfect Beach Waves

The #1 Product for Perfect Beach Waves

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What is Keratin and How Does it Help My Hair?

What is Keratin and How Does it Help My Hair?

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WomenHealthBlog.com Showcases It's a 10 Miracle Leave-In

WomenHealthBlog.com Showcases It's a 10 Miracle Leave-In

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TVN Features It's a 10 Defrizzing Gel in "This is the Quickest, Easiest Way to Grow Out Your Hair" Article

TVN Features It's a 10 Defrizzing Gel in "This is the Quickest, Easiest Way to Grow Out Your Hair" Article

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It's a 10 Miracle Leave-In Lite Featured on StylishCurves.com

It's a 10 Miracle Leave-In Lite Featured on StylishCurves.com

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NiftyMag.com Spotlights It's a 10 Miracle Volumizing Shampoo

NiftyMag.com Spotlights It's a 10 Miracle Volumizing Shampoo

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It's a 10 Featured in "Lux Locks" 3 Steps to Sleek, Luxurious Hair at Home"

It's a 10 Featured in "Lux Locks" 3 Steps to Sleek, Luxurious Hair at Home"

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It's a 10 Miracle Leave-In Featured in "How to Detangle Your Hair Extensions?" AiryHair.com Article

It's a 10 Miracle Leave-In Featured in "How to Detangle Your Hair Extensions?" AiryHair.com Article

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HelloGiggles.com Features It's a 10 Miracle Leave-In for Blondes

HelloGiggles.com Features It's a 10 Miracle Leave-In for Blondes

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UrthAve.com Features It's a 10 Miracle Deep Conditioner Plus Keratin

UrthAve.com Features It's a 10 Miracle Deep Conditioner Plus Keratin

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Country1025.com Highlights It's a 10 in "I Screen, You Screen: Part II" Article

Country1025.com Highlights It's a 10 in "I Screen, You Screen: Part II" Article

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It's a 10 Miracle Leave-In Featured on PurOpulence.com

It's a 10 Miracle Leave-In Featured on PurOpulence.com

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Dweddings.com Recommends It's a 10 Miracle Hair Mask for the "Ultimate DIY Spa Day for Your Bridal Party"

Dweddings.com Recommends It's a 10 Miracle Hair Mask for the "Ultimate DIY Spa Day for Your Bridal Party"

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Closer Weekly Features It's a 10 Miracle Blowdry Volumizer in August 7th Issue

Closer Weekly Features It's a 10 Miracle Blowdry Volumizer in August 7th Issue

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It's a 10 Featured in Sopisticate's Big Beauty Giveaway Section - August 2017 Issue

It's a 10 Featured in Sopisticate's Big Beauty Giveaway Section - August 2017 Issue

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Reader's Digest Online Features It's a 10 Miracle Leave-In Conditioner Plus Keratin in "Golden Rules" Article

Reader's Digest Online Features It's a 10 Miracle Leave-In Conditioner Plus Keratin in "Golden Rules" Article

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It's a 10 CEO Shares Hair Care Advice in Short Styles Fall Issue

It's a 10 CEO Shares Hair Care Advice in Short Styles Fall Issue

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6 Air Dry + Frizz-Free Hairstyles

6 Air Dry + Frizz-Free Hairstyles

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It's a 10's Miracle Blowdry Volumizer Highlighted in Fit Pregnancy and Baby Magazine

It's a 10's Miracle Blowdry Volumizer Highlighted in Fit Pregnancy and Baby Magazine

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It's a 10 Miracle Styling Potion Highlighted on Essence.com

It's a 10 Miracle Styling Potion Highlighted on Essence.com

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It's a 10 Miracle Whipped Daily Conditioner Featured in Hairshow Magazine

It's a 10 Miracle Whipped Daily Conditioner Featured in Hairshow Magazine

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Brides August/September Issue Features It's a 10 Miracle Hair Mask

Brides August/September Issue Features It's a 10 Miracle Hair Mask

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It's a 10 Miracle Dry Oil Spray Plus Keratin Highlighted on Bustle.com

It's a 10 Miracle Dry Oil Spray Plus Keratin Highlighted on Bustle.com

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How to Blow Dry Curly Hair Straight

How to Blow Dry Curly Hair Straight

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Why Aloe Vera Is a Haircare Hero

Why Aloe Vera Is a Haircare Hero

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It's a 10 Miracle Leave-In Plus Keratin Featured on OKMagazine.com

It's a 10 Miracle Leave-In Plus Keratin Featured on OKMagazine.com

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Byrdie.com Features It's a 10 Miracle Leave-In on List of "Best Hair Detanglers"

Byrdie.com Features It's a 10 Miracle Leave-In on List of "Best Hair Detanglers"

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Beauty Store Business Highlights It's a 10 Miracle Defrizzing Gel in August 2017 Issue

Beauty Store Business Highlights It's a 10 Miracle Defrizzing Gel in August 2017 Issue

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It's a 10 Hair Care Featured in Hair Review July's Issue

It's a 10 Hair Care Featured in Hair Review July's Issue

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HelloGiggles Credits It's a 10 Miracle Leave-In for Blondes in Games of Thrones-Inspired Article

HelloGiggles Credits It's a 10 Miracle Leave-In for Blondes in Games of Thrones-Inspired Article

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SWAAY Media Spotlights It's a 10 Founder As "Female Empowerment" Industry Leader

SWAAY Media Spotlights It's a 10 Founder As "Female Empowerment" Industry Leader

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Prevention.com Expert Feature with It's a 10 Founder, Carolyn Aronson

Prevention.com Expert Feature with It's a 10 Founder, Carolyn Aronson

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Real Simple Features It's a 10 Haircare in July 2017 Issue

Real Simple Features It's a 10 Haircare in July 2017 Issue

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HollywoodLife.com Names It's a 10 Miracle Leave-In for Blondes "Best Blonde Shampoo If You Have Platinum Locks Like Daenerys Targaryen"

HollywoodLife.com Names It's a 10 Miracle Leave-In for Blondes "Best Blonde Shampoo If You Have Platinum Locks Like Daenerys Targaryen"

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USMagazine.com Features It's a 10 Miracle Leave-In As Part of Its "Game of Thrones" Beauty Trends

USMagazine.com Features It's a 10 Miracle Leave-In As Part of Its "Game of Thrones" Beauty Trends

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Brides.com Highlights It's a 10 Haircare In Its "16 Wedding-Worthy Hairstyles for Curly Hair"

Brides.com Highlights It's a 10 Haircare In Its "16 Wedding-Worthy Hairstyles for Curly Hair"

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How To Add Volume to Fine or Thin Hair

How To Add Volume to Fine or Thin Hair

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Keratin Shampoo 101: Why Your Hair Will Thank You

Keratin Shampoo 101: Why Your Hair Will Thank You

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The Must-Have Products to Make Your Wedding Hair Last

The Must-Have Products to Make Your Wedding Hair Last

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It’s a 10 Commits to Be Cruelty-Free

It’s a 10 Commits to Be Cruelty-Free

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How to Protect Your Hair From The Heat & Sun This Summer

How to Protect Your Hair From The Heat & Sun This Summer

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How Do I Grow Long, Healthy Hair?

How Do I Grow Long, Healthy Hair?

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NewBeauty Names It's a 10 One of Its Best “Bring Strands Back to Life” Products

NewBeauty Names It's a 10 One of Its Best “Bring Strands Back to Life” Products

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Harper's Bazaar Features It's a 10 Miracle Leave-in Product - May 2017

Harper's Bazaar Features It's a 10 Miracle Leave-in Product - May 2017

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Essence Magazine Adds It's a 10 to Its Summer Essentials List

Essence Magazine Adds It's a 10 to Its Summer Essentials List

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Martha Stewart Weddings Names It's a 10 a 2017 Big Day Beauty Award Winner

Martha Stewart Weddings Names It's a 10 a 2017 Big Day Beauty Award Winner

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Latina Magazine Spotlights It's a 10 - March/April 2017 Issue

Latina Magazine Spotlights It's a 10 - March/April 2017 Issue

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It's a 10 Featured in Men's Fitness - April 2017 Issue

It's a 10 Featured in Men's Fitness - April 2017 Issue

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It’s a 10 Hair Care Spotlights Men’s Products in Super Bowl Commercial

It’s a 10 Hair Care Spotlights Men’s Products in Super Bowl Commercial

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Brides Beauty Awards

Brides Beauty Awards

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2017 Glamour Beauty Awards

2017 Glamour Beauty Awards

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Minority Business Enterprise (MBE)

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