Our Difference

AT IT’S A 10, WE STRIVE TO MAKE A DIFFERENCE, NOT ONLY IN OUR INDUSTRY, BUT IN THE HOMES OF OUR CUSTOMERS. OUR STANDARDS ARE HIGH, AND WE KNOW YOU EXPECT NOTHING LESS. SIMPLY STATED, WE WANT THE BEST FOR YOUR HAIR, YOUR ENVIRONMENT AND YOUR WORLD.

Our mission is to help provide education and spread awareness on the fight against lymphoma and leukemia.

Leukemia & Lymphoma Society

Leukemia and lymphoma affect thousands of people every year. The Leukemia & Lymphoma Society wants to help put an end to blood cancers. The LLS offers many programs and support options to patients and family members going through these difficult diseases. We invite you to experience a different kind of hair care product and learn how we earned the title "It’s a 10 every time". Click here to learn more.

Right Action For Women

Established in 2008 by award-winning actress Christina Applegate, the Right Action for Women fund helps women by providing financial assistance to those suffering from breast cancer. A “high risk” breast cancer survivor, Applegate partnered with It’s a 10 to develop the Miracle Whipped Styling Balm for Right Action for Women. We are the only professional hair care line supporting cancer treatment and bringing awareness to advanced screening 24/7.