Have you ever noticed how, in some ways, hair care is like a fad diet? Everyone has a regimen they follow until the next “super ingredient” comes out. You may have noticed the trends of a continuous stream of the best extracts, oils, and even foods that brands and beauty bloggers claim do wonders for your hair. It can be hard to follow what is most beneficial for your specific hair type with so many options available.

However, keratin oil is the real deal and works well for many across the hair spectrum. It’s been a buzzword over the past few years, but it’s not just another fad. It’s here to stay. Check your shampoo bottle and see if yours includes this powerful ingredient. If not, let’s take a look at reasons why you want it in your shampoo.

Achieve Hair Goals Others Will Envy

When your shampoo (or any hair care product) is infused with keratin oil, you reap benefits that nourish and condition the hair. This helps it look shiny and smooth. It also helps to fight frizz, tame flyaways, and protect against heat damage caused by styling tools like a straightening iron or blow dryer. The result: more manageable, softer, and photo-ready hair.

Enter Damage Repair Mode

Shampoos with keratin provide an extra layer of protection and conditioning the hair might need if it’s been damaged by chemical treatment or product buildup. Keratin shampoo also works to replenish the hair during specific seasons and conditions when it prone to be extra dry. Make sure when you lather up, you’re distributing the product from root to tip. The more brittle parts usually hang out at the bottom, so make sure you don’t miss the pieces that might need it most.

Maintaining the health of your hair helps prevent split ends and breakage, by giving it an extra boost of moisture. These keratin oil benefits are especially helpful if you want your hair to grow longer. Using it as part of your regular shampooing routine will start to deliver results you’ll be able to see and feel.

Stronger Hair and Smoother Styling

Get the best of both worlds (strength and smoothness) when you get a keratin conditioning treatment at a salon. As a protein, the purpose of keratin is to treat your hair from the inside out and prevent it from further damage. If it’s your first time going in for a treatment, your stylist will assess the condition of your hair and talk you through the steps of the process. A professional keratin treatments typically last three to five months and helps your hair fight breakage.

As with any other salon treatment, hair care maintenance at home can help preserve your look for longer. Use a formulated shampoo that includes keratin oil and protect your hair whenever you’re using styling products. This helps to stretch out the time needed between costly treatments.

Take Care of Your Hair by Starting with Your Shampoo

Of all the products you use on your hair, shampoo is probably one that’s used most frequently. A keratin-infused shampoo can help maintain the smoothness and strength of your hair, but also prevent from further damage as you continue your day-to-day styling or exposure to harsh environmental elements. Since it’s likely you either end or begin every day by shampooing your hair, why not use a product that will give it the strength it needs to look its best?