Privacy Policy

PRIVACY POLICY

Updated Date: 3/15/24

It’s a New 10, LLC ("Company", "we", or "our") is committed to advising you of your rights to privacy and strives to provide a safe and secure user experience. This Privacy Policy describes how we collect, secure, use, and disclose our customers’ Personal Information. It also describes your rights and the choices you have regarding your Personal Information and how to contact us to answer any questions you may have about our use of your Personal Information.

Please note that this Privacy Policy is limited to customers utilizing our Website in the United States and applies to the Personal Information we collect both online and offline, when you access or use our website, mobile app, social media, or when you contact us with any questions. If you disagree with the way we collect and process Personal Information, please do not use our services.

Click here for certain U.S. state-specific information about our processing practices, including information for California residents and residents of U.S. states with comprehensive privacy laws.

All business names are as follows, It’s a New 10, LLC, It's a 10 Haircare, It's a 10 Inc.

Information We Collect.

1.1. We collect various types of Personal Information about you when you visit and use our Website; examples include identifiers, order information, payment information, demographic information, behavioral information, and indirect information. We also collect inferences drawn from or created based on any of the information identified below. Sometimes we collect combinations of these types of information:

1.1.1. Identifiers. Is information that can be used to identify you. This is information which you are prompted to provide to us. Such information may include your name, social media identification, username, address, telephone number(s), mobile numbers, email address, or other unique information about you which you provide to us during the registration process, or through the course of communicating with us about the products and services provided on our Website.

1.1.2. Order information. Is information we collect to process your orders or otherwise provide you with our products and services. Such information may include your purchase, return, exchange, or preferences information. It may also include your beauty profiles you provide to us such as hair color and type.

1.1.3. Demographic Information. Is information that may or may not be unique to you in the sense that it refers to selected population characteristics. Such information may include, but is not limited to, zip code, mobile phone carrier, age, gender, salary range, education, marital status, occupation, gender, race, and ethnicity. We may also collect your general geolocation and personal online interests. When we can identify you personally through the use of this information, it becomes Personal Information.

1.1.4. Behavioral Information. Is information which is automatically collected when you use our Website. This information may be collected by us or a third-party. This information includes the areas of our Website that you visit, what services you access or ordered, information about your computer hardware and software, including your IP address, geographic location, browser preference, operating system type, domain names, times that you access the internet, and other websites you have visited. It allows us to draw certain inferences about you such as what products you like, where you live, what concerns or solutions you are looking for. This allows us to manage and display advertisements tailored to your interests. When we can identify you personally through the use of this information, it becomes Personal Information.

1.1.5. Third-Party Information. Is information about you that we acquire from a third-party which may include personal, demographic, behavioral, and indirect information. This collection may also include, but not limited to, first-party cookies, third-party cookies, anonymous cookies, persistent identifiers, email opt-in records, and search engine keywords. This may include information collected offline or through a store that provides access to our products. If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, YouTube, and Pinterest) in connection with our Website or App, we collect information that you share with us, or that the social media platforms share with us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

We have no access or control over these cookies and other tracking devices used by third-parties, including advertisers and networks, internet service providers, data analytics providers, or social networks and platforms. We have no responsibility or liability for the policies and practices of these parties. When we can identify you personally through the use of this information, it becomes Personal Information.

1.1.6. Web Technology Information. Is information we automatically collect from you when you visit our Website. This includes internet protocol (“IP”) addresses, browser type, internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and/or clickstream data. This information is collected from the use of cookies, web beacons, or JavaScript.

1.1.7. No Information Collected from Children. We will never knowingly collect any Personal Information from children under the age of 16. If we obtain actual knowledge that we have collected Personal Information about a child under the age of 16, that information will be immediately deleted from the database. Because we do not collect such information, we have no such information to use or to disclose to third-parties.

1.1.8. Credit Card Information and Bank Account Information. We may, in certain instances, collect credit card number(s), bank account information, and related information, when you place an order on our Website. When the credit card or bank account information is submitted to us, such information is encrypted and is protected with SSL encryption software. We will use the credit card information or bank account information for purposes of processing and completing the transaction you requested through a third-party processor. As such, information will be disclosed to third-parties as necessary to complete the requested purchase transaction.

We may combine, de-identify, or aggregate any of the information we collect for any purpose. We may also receive deidentified information from third parties. We will take reasonable measures to ensure deidentified information cannot be associated with a consumer of household. We also commit to maintaining and using this information in deidentified form and not to attempt to reidentify the information, except as permitted under applicable law.

Collection of Information Through Cookies, Web Beacons, and JavaScript.

2.1. Generally, we as well as third-party vendors, networks, ISP(s), and publishers use technologies such as cookies, web beacons, and java scripts. These technologies collect internet protocol (“IP”) addresses, browser type, internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and/or clickstream data. This information is used to analyze trends, administer our Website, track users’ movements through our Website, track purchases, and gather demographic information about our user base as a whole. We may receive reports based on these technologies on an individual or aggregated basis. California residents have the right to know if we respond to do not track signals or cookies. We do not respond to such signals or cookies. For specific information regarding our specific Cookie use please see https://itsa10haircare.com/pages/cookie-list.

2.1.1. Cookies. “Cookies” are a feature in your browser software. If enabled, cookies store small amounts of data on your computer about actions you take on the pages of our Website. Cookies assist us in tracking which of our features you visit most often, and what content you viewed on past visits. When you visit this website again, cookies allow us to remember your settings and may be used for authentication. We may use cookies to keep track of the number of return visits, accumulate and aggregate statistical information generally pertaining to our Website, and deliver specific content to you based on your past viewing history. You can disable cookies, although our Website may not function properly for you. Your browser preferences can be modified to accept or reject all cookies or request a notification when a cookie is set. You may read more about cookies at http://cookiecentral.com/faq/.

2.1.2. Third-Party Cookies. We allow third-party vendors and advertisers to set their own cookies on and through our Website. We have no control over the practices of those third-parties and are not responsible for their technology or tracking. We encourage you to review the policies of such persons or entities on their websites. We use various ad services provided by Google that connects the activity on our Website with their advertising network and they may use cookies that collects information regarding certain patterns in your browsing history. To opt-out of this tracking, please see https://support.google.com/ads/answer/2662922?hl=en. We also participate in all of Google’s Analytics Advertising. This includes: (a) Remarketing with Google Analytics; (b) Google Display Network Impression Reporting; (c) Google controlled Campaign Manager integration; and (d) Google Analytics Demographics and Interest Reporting. Google uses cookies to track activity performed by Google Analytics and its AdWords or DoubleClick cookie. To opt-out please see https://tools.google.com/dlpage/gaoptout/. We also use Google Analytics which is an analysis service. Google utilizes the data collected through its cookies to track and examine the use of this site, to prepare reports on its activities, and to share them with other Google services. You may opt-out of the Google Analytics service using Google’s Browser Add-on here https://tools.google.com/dlpage/gaoptout/.

2.1.3. Social Media Cookies. We also appear and advertise on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, YouTube, and Pinterest) in connection with our Website. We collect information that you share with us, or that the social media platforms share with us. The social media platform controls the collection and usage on their forums. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

2.2. Web Beacons. We use electronic images known as Web Beacons (sometimes called single-pixel gifs, clear gifs, or action tags) which allow us to collect information about your visit to our Website, measure and improve the effectiveness of advertisements, and track delivery of advertising. Web beacons collect only a limited set of information including a cookie number, time, and date of page view, as well as a description of the page on which the web beacon resides. We may also use web beacons in email messages sent to you. This allows us to determine if you opened or acted upon the email message. Because web beacons are the same as any other content request, you cannot opt-out or refuse them. However, they can be rendered ineffective by either opting-out of cookies or changing the cookie setup in your browser.

2.3. JavaScript. We may also use JavaScript. JavaScript is a computer language that enhances the functionality of websites, particularly with respect to pictures. We use it to analyze and improve our Website’s functions. You may deactivate JavaScript through your browser settings or activate it the same way. If you disable JavaScript, you will not be able to use some of the functions of our Website.

How We Use Information Collected.

3.1. Providing Services and Products. We use the information we gather on our Website to provide you with the services and or products you have requested. This use includes processing your payments; providing you receipts and order updates; sending notifications to you related to your account, purchases, returns, exchanges, marketing, or updates on our products; and create, maintain, and otherwise manage your account, profile, or program membership. We use your information when we offer functionalities such as easy checkout and the ability to save user preferences and transaction history and/or to provide a forum for you to discuss, ask questions, post photos, reviews, or share your experience with us and our products.

3.2. Improving Our Website, Products and Service. We use the information we gather to respond to any inquiries you make, operate and improve the functionality of our Website, and deliver the products and services advertised on our Website. We use the same for testing, research, analysis, and product or marketing development. Our services include the display of personalized products, content, and advertising, relating to your experience and interests. This includes maintaining and improving the safety, security, and integrity of our Website, databases, and technology assets. Finally, we use the information to undertake research and analytics to improve our services, products, website, and marketing.

3.3. Promotions and Communications with You. We use the information collected to send marketing, advertising, and promotions by email, text message, or postal mail (such as promotions, new product launches, and event invitations) to show you advertisements for products and/or services tailored to your interests on social media and other websites. We also use your information to administer our contests, and other similar promotions.

3.4. Business Functions and Legal Obligations. We use your information to support various business functions, including records maintenance, inventory control, business processes, loss, and fraud prevention, and to collect amounts owing to us, as well provide refunds and return services. We also use the information to comply with our legal and regulatory obligations in order to exercise or rights or defend against a claim.

3.5. Security and Fraud Prevention. We use personal information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions, attempts to manipulate or violate our terms and conditions, security incidents, and harm to the rights, property, or safety of our users, customers, employees, or others.

Disclosure of Information to Others.

4.1. In addition to specific disclosures made throughout this policy, We will share your Personal Information with third-parties and service providers in the following circumstances:

4.1.1. Product and Service Delivery. We share all categories of information set out in this policy with third-party service providers who help us in the payment processing, packaging, and delivery of the products and services you have requested.

4.1.2. Website and Business Functionality. We share all categories of information set out in this policy with third-party service providers we employ to perform technical functions on our behalf. Examples include third-parties who host our Website, analyze our data, provide marketing assistance, and analyze customer data, process credit card and debit card payments, and provide customer service. It may also include third-parties who fulfill orders, deliver packages. This may also include third-party service providers who assist us in developing and running surveys, contents, and other promotions.

4.1.3. Anonymized Information. We share aggregated anonymous information about you, combined with other persons using our Website, with third-parties so that they can understand the kinds of visitors that come to our Website, and how those visitors use our Website, and promotion of our marketing. This includes demographic information and behavioral information.

4.1.4. Social Media Platforms and Networks. Social Media Platforms may have features such as, plugins, widgets, or and other tools made available by third-parties that may result in information being collected or shared between us and the third-party. Examples are ratings and like features. Again, the use of your information by the social media platform is not governed by this Privacy Policy.

4.1.5. Legal Process. We disclose your information, if legally required to do so, or at our discretion, pursuant to a request from a governmental entity, or if we believe in good faith that such action is necessary to: (a) conform to legal requirements or comply with legal process; (b) protect our rights, property, or our affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public.

4.1.6. Acquisition or Merger. We may disclose and transfer your information to a third-party who acquires any or all of our business, whether such acquisition is by way of merger, consolidation, or purchase of all or a substantial portion of our assets. In the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we, our liquidator, administrator, receiver, or administrative receiver may sell, license, or otherwise dispose of, such information in a transaction approved by the court.

Security.

5.1. We endeavor to safeguard and protect your information. We have security measures in place to help protect against the loss, misuse, and alteration of personal information under our control. Please be advised that, although we take commercially reasonable technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure; therefore, we cannot and do not warrant that your information will be absolutely secure. Any transmission of data at or through our Website is at your own risk. However, access to your information is strictly limited and not accessible to the public.

5.2. When our website include functionality that allows you to register a profile or account, we may allow you to remain logged in so that you do not have to re-enter your password each time you want to access your account. If you choose to remain logged in, please note that anyone with access to your device will be able to access and make changes to your account and may be able to make purchases through your account. For that reason, if you choose to remain logged in, we strongly recommend that you take appropriate steps including enabling a “Passcode Lock” security feature on your mobile device to protect against unauthorized access to and use of your account. Please also notify us as soon as possible if you suspect any unauthorized use of your account or password.

Changes to Privacy Policy. We reserve the right to make material changes to the substance of this Privacy Policy and will provide notice of such changes in accordance with any requirements under applicable law.
Changing Your Communication Preferences. You can stop receiving promotional emails at any time by:

Clicking on the “unsubscribe” link at the bottom of any promotional email that you receive from us; or
Logging into your account on itsa10haircare.com clicking on the “My Account” page and managing your email preferences; or
You can stop receiving promotional postal mail at any time by calling 1-800-733-6426.
You can opt-out of receiving text messages from us by replying “STOP” to the text message you receive from us.
You can stop receiving mobile app notifications by adjusting your notification settings in the Mobile App.

Additional state disclosures. You may have certain rights regarding our processing of your Personal Information under applicable local state law. If our processing of your Personal Information is governed by such laws, the following provisions apply to the our processing of your Personal Information. These provisions supplement the other sections of the Privacy Policy.

8.1. Additional information about our data practices.

As set forth in our primary Privacy Policy above, we collect several types of information about you. The table below describes how we have disclosed this information in the past 12 months:

Categories of personal information	Categories of third parties to whom this information was disclosed	Categories of third parties to whom this information was sold / shared
Identifiers	Hosting and IT services providers, order fulfillment service providers, payment processors, data analytics providers, and customer care service providers	Social media networks and marketing and advertising providers
Commercial records	Hosting and IT services providers, order fulfillment service providers, data analytics providers, and customer care service providers	Social media networks and marketing and advertising providers
Sensitive Personal Information, such as account log-in, financial account, debit or credit card information	Hosting and IT services providers and payment processors	We do not sell or share.
Internet or other electronic network activity information	Data analytics providers, hosting and IT services providers, and customer care service providers	Social media networks and marketing and advertising providers
Geolocation information	Data analytics providers, hosting and IT services providers, and order fulfillment service providers	Social media networks and marketing and advertising providers
Inferences regarding preferences or other characteristics	Data analytics providers, hosting and IT services providers	Social media networks and marketing and advertising providers
Audio, Visual or Similar Information	Hosting and IT services providers, data analytics providers, service providers who assist with fraud or loss prevention, and customer care service providers	We do not sell or share.

We have disclosed Personal Information for the following commercial/business purposes in the preceding 12 months:

To provide the services or products you have registered for on our Website.
To provide you with information, products, or services that you request from us, or resolve consumer concerns, or request to opt-out of marketing.
To provide you with notices concerning our products, services, events, or news, that may be of interest to you.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
To improve our website, products, and services, and present its contents to you including testing, research, analysis, and product development.
To maintain the safety, security, and integrity of our Website, platforms, as well as products and services, databases, and other technology assets, and business.
To respond to government or law enforcement requests and as required by applicable law, court order, or governmental regulations.
To evaluate or conduct a merger, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our business or assets.
As described to you when collecting your Personal Information or as otherwise permitted under applicable law.

We have sold or shared Personal Information in the preceding 12 months to personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law). We do not knowingly share or sell the Personal Information of anyone under the age of 16. We use Sensitive Personal Information (i.e., bank account information) only for purposes expressly permitted under California law.

We collect Personal Information from the following sources:

Information collected directly and indirectly from your activity on our website and your interactions or communications with us. This includes your Personal Information provided by you in connection with obtaining a certain product or service offered by us or one our network providers or advertisers.
Information you provide us when you enter promotions or sweepstakes offered by us or our clients including networks and advertisers.
Information you provide us through telephone and web-based surveys, customer service correspondence, and general feedback.
Information we received directly or indirectly from our clients or their agents in the course of providing services to you and others.
Analytics companies who provide demographic information such as gender, zip code, or any information that is not tied to your Personal Information. In addition, we may receive information about you from other online or offline sources, including third-parties from whom we validate consumer self-reported information, and verify information we already have about you. This helps us to update, expand, and analyze our records and provide products and services that may be of interest to you.
We also collect information provided by Service Providers and other third-parties as set out in our main Privacy Policy, our advertisers, ad networks, and third-party technology companies.

8.2. Retention. We retain your Personal Information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your Personal Information for a period of time that enables us to:

Maintain business records for analysis and/or audit purposes.
Comply with record retention requirements under the law or other relevant legal or regulatory requirements.
Defend or bring any existing or potential legal claims.
Address complaints and inquiries.

8.3. Your rights. Depending on where you reside, you may have the right to:

Request information about whether and how we process Personal Information and obtain the specific pieces of Personal Information that we have collected (You may only make a verifiable consumer request for access twice within a twelve (12) month period.).
Request that we delete Personal Information.
Request that we rectify incorrect Personal Information.
Opt-out of sales of Personal Information or the processing or sharing of Personal Information for targeted advertising.
Not be discriminated against for exercising your rights, though we may provide a different level of service as permitted by law.

8.4. How to exercise your rights. You or your authorized agent may exercise your rights by email at info@itsa10haircare.com, by phone at 1-954-866-8661, or via webform. Where permitted by law, we verify requestors’ identities before fulfilling requests to learn about our processing of Personal Information (including learning about the specific pieces of information we collect), rectification of Personal Information, and requests regarding the deletion of Personal Information by matching information provided by the requestor to the Personal Information that we already have for that individual. Consumers will need to provide their email addresses.

Authorized agents may need to provide documentation proving that they are authorized to exercise rights on behalf of the consumer whose Personal Information is subject to the request. We may notify the consumer and require the consumer to independently verify their identity before fulfilling the authorized agent’s request.

These rights may be limited or denied in some circumstances. For example, we may retain your Personal Information where required or permitted by applicable law. You may have the right to appeal a denial of any of these rights by emailing us at info@itsa10haircare.com.

8.5. How to submit requests to opt-out of sales or the processing or sharing of information for targeted advertising. In addition to the methods provided above, you can submit an opt-out request by clicking Do Not Sell or Share My Personal Information on the website. We may disclose your information even if you opt-out of sales if such disclosures do not constitute “sales” under your State’s respective privacy law.

8.6. Notice of Financial Incentive. We may offer our customers a loyalty program that provides certain perks, such as rewards and exclusive offers. We may also provide other programs, such as sweepstakes, contests, or other similar promotional campaigns (collectively, “Promotions”). When you sign up for one of these Programs, we ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of Personal Information, they may be interpreted as a “financial incentive” program under the California Consumer Privacy Act (“CCPA”). The value of your Personal Information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Promotion, less the expense related to offering those products, services, and benefits to Program participants.

Participation in these Promotions is entirely optional. You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program rules. The terms and conditions page of each Promotion will detail how to withdraw from participation.

8.7. California Shine the Light Law. Customers who are residents of California may request information concerning the categories of Personal Information (if any) we share with third-parties or affiliates for their direct marketing purposes. If you would like more information, please submit a written request to us at It's A New 10, LLC, 6942 NW 7th Ave Miami, FL 33150.

Contact Information. If you have any questions about your privacy or security, please email us at info@itsa10haircare.com and include your name and address in the message and the nature of your request you can also write us to us at: It's A New 10, LLC, 6942 NW 7th Ave Miami, FL 33150.