Blogger Becky Lawson of The CP Chick gives a product review of It’s a 10 Miracle Shampoo (Sulfate Free) and said, "I honestly ADORE this shampoo. The smell is awesome; the scent actually reminds me of baby shampoo with a flowery fragrance. It’s also a long-lasting scent… I could still smell it in my hair 2 or 3 days after I used it. The results are just about INSTANTLY noticeable." She also reviews It's a 10 Miracle Shine Spray and writes, "I noticed the spray DID make my hair easier to comb and/or brush, and it made the scent of the shampoo last longer since this spray has the same scent of the shampoo."