It’s a 10 Commits to Be Cruelty-Free

Our mission has always included creating hair care products that are cruelty free, which is why we stand behind The Humane Cosmetics Act. Earlier this month, this legislation was reintroduced in the U.S. House of Representatives. With any hope, It’s a 10 and the other 190+ companies that already abstain from animal testing for cosmetics will no longer stand alone. The quality of our products is of the utmost importance and that begins with how they are tested.

What Is the Humane Cosmetics Act?

U.S. Representatives Martha McSally (R-AZ), Don Beyer (D-VA), Ed Royce (R-CA), Tony Cárdenas (D-CA), Frank LoBiondo (R-NJ) and Paul D. Tonko (D-NY) sponsored the Humane Cosmetics Act, which will put an end to unnecessary cruelty against animals for the purpose of testing of cosmetic products manufactured or sold in America. The bill was first introduced in June 2015 and has since been co-sponsored by 173 representatives.


More than 30 countries already prohibit this type of manufacturing, and more and more companies are leaning toward testing where the use of animals is not necessary. There are almost 50 alternative testing methods that do not involve animal testing. As a company that does not use animal testing at any stage of production, we’ve demonstrated how this has not compromised the quality or effectiveness of any of our hair care lines. If anything, no animal testing has only made our products better.

Take Action Today


Animal testing is unnecessary, especially with so many alternatives that can reach the same goals. Support the Humane Cosmetics Act and help protect animals from being used for the testing of cosmetic products like makeup and hair care. It’s as simple as making a phone call to your state representative and asking for support for the Humane Cosmetics Act.


The Humane Society has provided a simple “script” of what to say, but feel free to make your message a personal one. This will help encourage your representative to support the act, knowing their constituents feel strongly about this outdated practice. Once you’ve made the call, you can then fill out the form (also listed on the site). Again, it’s best to add in your own message. Your voice matters; use it to stand up for what you believe in and support the causes that matter to you most.

How to Be Cruelty-Free

Join the Be Cruelty-Free campaign to stop the suffering of animals for the purpose of product testing. It's a 10 endorses this initiative and is a participant in the Leaping Bunny Program. This organization is made up of eight national animal protection groups who have made it their mission to work with companies who make animal-friendly products more readily available and trustworthy for consumers.


Seeing the legislation make it back into the House of Representative is good news, but the work isn’t over yet. You can do your part to ensure the hair care products you use aren’t being tested on animals. It doesn’t take much time at all to make a true difference in the ways companies manufacture their products. We invite you to join us in taking action!