WELCOME TO IT'S A 10!
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Whether you're new to the It's A 10 Family or are looking to refine your hair care regimen, we're here to help you pick the perfect collection for your unique hair type. Browse our collections below, or select your hair type to learn more about how to develop a regimen that'll make you say "It's A 10!"
Our signature collection delivers softer, more manageable hair with each and every use including our famous Miracle Leave-in.
Fortifies the hair while making it shinier and smoother with Keratin and helps restore lost smoothness to dry or brittle hair.
Infused with silk proteins that help hair to be smooth as glass while working to fortify the hair.
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For dry, stressed or damaged hair, Potion is formulated to help nourish and moisturize deeply
Contains a proprietary formula to nourish hair with vitamins that help fortify, impart softness and manageability
Treats natural and color-treated blonde concerns like brassiness, dullness, color fading, dryness, and extra sensitivity to stress and damage
Helps remedy split ends, protects against heat and humidity, detangles, and leaves hair so silky that it’s explosively shiny
Created to keep your scalp with a combination of new technology, amino acids, essential oils and extracts
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Proudly made with gentle ingredients so you can love having shiny, nourished hair
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