Khloé Kardashian Named Global Ambassador for It’s a 10 Haircare’s 20th Anniversary Rebrand

By Jeff Aronson

Khloé Kardashian Named Global Ambassador for It’s a 10 Haircare’s 20th Anniversary Rebrand

The partnership marks the brand’s first-ever celebrity collaboration, positioning Kardashian as the face of its next chapter. Known for her own personal evolution, she aligns with the brand’s focus on consistency, confidence, and results-driven beauty.

“It’s amazing to join the brand as it celebrates 20 years and prepares to step into a new era,” Kardashian said in a statement. “This is a brand that has built real credibility and trust over time.”

 

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Khloé Kardashian Tapped Global Brand Ambassador of It’s a 10 Haircare
About the brand Press

Khloé Kardashian Tapped Global Brand Ambassador of It’s a 10 Haircare

By Jeff Aronson

Carolyn Aronson’s It’s a 10 Haircare is celebrating its 20th birthday by tapping Khloé Kardashian its global brand ambassador. Her appointment signals a bold new chapter with a comprehensive visual brand refresh, officials said. “Appointing Khloé...
It's a 10 Haircare names Khloé Kardashian as global brand ambassador
About the brand Press

It's a 10 Haircare names Khloé Kardashian as global brand ambassador

By Jeff Aronson

Founded by stylist and entrepreneur Carolyn Aronson, the brand has built its reputation on multi-benefit, salon-grade formulas, a positioning it intends to maintain as it modernizes its visual identity. The rebrand, set to roll out in...