EXCLUSIVE: Khloé Kardashian Fronts It’s a 10 Haircare’s Rebrand Campaign

By Jeff Aronson

EXCLUSIVE: Khloé Kardashian Fronts It’s a 10 Haircare’s Rebrand Campaign

It's a 10 Haircare has a new spokesperson - and some new branding to boot. 

The brand, which is turning 20 in 2026, has tapped Khloé Kardashian for its anniversary campaign., marking the brand's first celebrity ambassadorship. That rolls out just before a rebrand is introduced in coming months. 

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It’s A 10 Haircare’s Growing Success
About the brand Press

It’s A 10 Haircare’s Growing Success

By Jeff Aronson

Rating success on a scale of 1-10, It’s A 10 has been living up to its moniker. The haircare band, founded 20 years ago by former hairdresser and salon owner Carolyn Aronson, is growing its presence across...
"I'm Not Afraid of Being a Chameleon:" Khloé Kardashian on Hair Health and the One Styling Product She Swears By
About the brand Press

"I'm Not Afraid of Being a Chameleon:" Khloé Kardashian on Hair Health and the One Styling Product She Swears By

By Jeff Aronson

Khloé Kardashian understands the power of a good hair product. She's been in the public eye since Keeping Up With the Kardashians premiered in 2007. (Back then, she would spend $25 on weekly blowouts at the walk-in hair...