Your 10/10 takes

average rating 4.9 out of 5
Based on 726 reviews
  • 5 Stars
    684 Reviews
  • 4 Stars
    21 Reviews
  • 3 Stars
    12 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    5 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
726 Reviews
Reviewed by Karla A.
Verified Buyer
I recommend this product
Age Range
35 - 44
Hair Type
  • Color-treated
  • Wavy
  • Dry
Rated 5 out of 5
Review posted

A Must Have!

I absolutely LOVE this product! Love how it makes my colored hair soft and easy to brush, the product isnt heavy nor does it leave any residue behind! You must try!

Loading...
Was this helpful?
Reviewed by Cindy
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Wonderful products! They all work well for my hair

Loading...
Was this helpful?
Reviewed by Tracie R.
Verified Buyer
I recommend this product
Age Range
55 - 64
Hair Type
  • Color-treated
Rated 5 out of 5
Review posted

Older hair

It makes my hair feel young again.

Loading...
Was this helpful?
Reviewed by Sara
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

This is my favorite haircare product!

Loading...
Was this helpful?
Reviewed by Rosalind
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love the product

Loading...
Was this helpful?

Frequently Asked Questions

  • The source of Keratin in our It's A 10 Keratin line of products is hydrolyzed Keratin, a protein molecule (Keratin amino acids are what make up the protein) that has undergone a chemical process that, upon completion, has been proven to help hair in multiple ways.

  • Keratin is the building-block protein that can be found in your hair, nails, and skin. Bad hair habits – including repetitive heat styling and chemical processes, as well as environmental factors – can all break down keratin, leaving your hair weak and susceptible to damage. Replenishing the keratin in your hair with products like our Miracle Leave-In Potion Plus Keratin helps you maintain your healthy, beautiful style.

  • Use product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow drying or styling to minimize heat damaged hair while maximizing shine and luster.

  • Yes! Miracle Leave-In Product Plus Keratin seals and protects hair color.

  • Yes! Miracle Leave-In Product Plus Keratin offers UV protection and thermal (heat) protection.