Giving back should be one of the pillars of any organization. Instilling a culture of giving back is of utmost importance and these efforts need to start from the top and work their way down. Giving back not only prompts change in your community but also within your organization. The It’s a 10 Haircare story began with the idea that feeling good about your hair should be easy because we acknowledge that life itself can be hard. When tragedy strikes, it’s critical for organizations (and the people within them) to spring into action.

In the wake of Puerto Rico’s devastation, Carolyn Aronson, Founder and CEO of It’s a 10 Haircare, mobilized with dear friend and rapper Fat Joe to deliver supplies directly to Puerto Rico, donating four palettes of shampoo and conditioner, giving monetary support and personally packing materials at the loading dock. Aronson is Puerto Rican and worked to locate and rescue several family members victimized by the storm.

This was the statement Aronson gave back in September, at the time of the relief:

“My heart is breaking for my fellow Puerto Ricans, including my mother, father and dozens of immediate family members whom we have not heard from since the storm. As an It’s a 10 Haircare family, we are mobilizing with our dear friend Fat Joe and those working with him to deliver supplies directly to people in need.

Fat Joe is collecting supplies at the Jacob Javits Convention Center today, September 30 and will be personally flying them to PR. We have sent four palettes of shampoo and conditioner and a generous amount of money. We invite anyone to come to the Javits Center with supplies or donate directly to the cause.

We are standing with all those impacted by this devastation and are working to provide relief every way we can.”

It's a 10 Haircare also gave away more than 100,000 bottles of its top-selling product, Miracle Leave-In, in conjunction with its sponsorship of the 2017 Miss America Competition. The campaign began as Aronson relocated her South Florida family and business to escape Hurricane Irma, and was extended for days after the competition's air date to allow time for those affected by hurricanes to participate.

“I’ve made it my mission to give back in tangible ways that directly provide support and love," Aronson said. "Together, we can reach millions of people and help them feel recognized and inspired."

Giving back to a cause you believe in fosters an infectious environment of generosity and gratitude. Doing what you can, when you can for those in need will incrementally make a difference. After all, we were given two hands: one to help yourself and the second to help others.