1. Enhances natural curls
2. Restores shine
3. Defines curls
4. Defrizzes and tames fly-aways
5. Instant Detangling
6. Creates silkiness
7. Nourishes hair
8. Lightweight formula
9. Helps reduce breakage
10. Thermal protector

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Our Proprietary Blend:

• Avocado Oil: Replenishes hair and deeply conditions
• Coconut Oil : Helps moisturize hair and scalp while reducing damage
• Shea Butter: Helps soften strands and seal in hydration
• Monoi extract: Soothes the scalp and helps fortify shaft while protecting from UV and environmental factors

Our proprietary formula nourishes hair with vitamins that help fortify, impart softness and manageability. Our Coily collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness. 

Pea peptide: rich in amino acids that helps to protect hair from damage and split ends

Cocoa Seed Butter: A high-intensity natural oil that slows the loss of water from hair and skin, maintaining a healthy moisture balance that blocks out damaging external factors like heat and dryness.

Apply to damp or dry  hair  from  roots  to  ends  to  detangle.  Twist,  braid  or  wrap  depending  on  desired  end  look.  Leave in and do not rinse.

Pro Styling tip: Use after shower to detangle and style, or to give dry hair a pick-me-up by misting entire lengths of strands.  Works well for naturally curly, wavy, twisted, or braided styles to air-dry with more  definition and is also a great  choice for  protection when heat styling.