We’re all about helping you find your perfect 10 — the collection that fits your hair just right. Each collection is designed with a purpose, whether you’re looking for hydration, volume, repair, or definition. Whatever your hair goals are, there’s something made just for you. 

Find your Perfect '10'

Conditioning –  The Original

If you want an all-around everyday hero, the Original collection is your go-to. It’s perfect for simple, reliable care that works on just about everyone.

Love the original but sensitive to fragrance? Our Fragrance-Free Miracle Leave-In collection delivers all the same benefits without added scent, so you can enjoy smooth, nourished hair without fragrance.

Best results on: all hair types welcome

Keratin – Smooth + Sleek

Looking for shinier, sleeker hair? The Keratin collection combines the benefits of the Original with added keratin to help smooth, strengthen, and revitalize strands, leaving hair sleek and polished.

Best results on: dry or damaged hair

Volumizing – Lightweight Volume + Added Body

Fine or short hair? The Volumizing collection gives lightweight care with added body and bounce, so hair feels fuller without extra weight.

Best results on: fine or short hair

Silk Express – Ultimate Softness

Craving soft, touchable hair? The Silk Express collection is infused with silk proteins to deliver ultra-smooth, silky results you’ll love running your fingers through.

Best results on: all hair types welcome

Potion – Extra Moisture Boost

The Potion collection delivers rich, all-day hydration for thirsty hair. Its vegan formula helps fortify strands, seal the cuticle, and boost manageability for healthier-looking, touchable hair.

Best results on: dry hair

Coily – Define + Moisturize

For curly and coily hair types, the Coily collection is designed to define curls and deliver moisture without weighing strands down.

Best results on: coily, wavy or curly hair

Blonde – Brighten + Enhance

Blondes, this one’s for you! The Blonde collection tones brassiness and enhances highlights and shine, offering extra care for both natural and color-treated blonde hair.

Best results on: bleached or blonde hair

Blow Dry – Intense Shine + Styling

If you love styling, the Blow Dry collection helps deliver richly conditioned, super-manageable hair with a polished, salon-quality finish. It’s all about shine, protection, and a smooth final look.

Best results on: all hair types welcome

Scalp Restore – Root-to-Tip Care

Want to focus on scalp health? The Scalp Restore collection restores balance and nourishes at the root, creating the foundation for stronger, healthier-looking hair.

Best results on: all hair types welcome

Clear – Lightweight, Vegan, Paraben Free

Meet the newest member of the family: Clear! This vegan formula is free from SLS & SLES and all about giving your hair everything it needs. Think clean, simple, effective care that works on all hair types, keeping things fresh, light, and beautifully manageable.

Best results on: all hair types welcome