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Products
All Products
Collections
All Collections
Leave-In Product
Keratin Collection
Potion 10 Collection
Defrizz Collection
Silk Express Collection
Conditioning Collection
Blonde Collection
Volumizing Collection
Whipped Collection
Blow dry Collection
Styling Collection
Mens Collection
Leave-In Product
Shampoo
Conditioners & Masks
Styling
Hair Tools
Gifts & Accessories
Brand Story
Overview
Our Founder
Cruelty Free Products
Giving Back
Awards & Press
Inspiration & Tips
Leave-In Conditioner
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Color-Treated Hair
Wavy & Curly Hair
Dry & Damaged Hair
Straight Hair
Oily Hair
Combination Hair
Coily Hair
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Coarse Hair
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It's A 10 Platinum Club
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