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Which It's A 10 collection should I use?
Hair guide

Which It's A 10 collection should I use?

By Emily Marrero

We’re all about helping you find your perfect 10 — the collection that fits your hair just right. Each collection is designed with a purpose, whether you’re looking for hydration, volume, repair, or definition. Whatever...
Meet our NEW Clear Collection: Clean Formula, Clear Shine
Product

Meet our NEW Clear Collection: Clean Formula, Clear Shine

By Emily Marrero

Nothing is more gorgeous than natural beauty — and that’s exactly what inspired our all-new It’s a 10 Clear Collection. Designed for those who want salon-quality hair without the extra additives, this lineup delivers clean...
How to fight frizzy hair with Blow Dry H20 Shield
Hair styling Product

How to fight frizzy hair with Blow Dry H20 Shield

By Tom Siodlak

In hair care, one of the greatest challenges is frizz caused by water and humidity. We have your solution, Miracle Blow Dry H20 Shield from It’s a 10. Why does humidity make hair frizzy? Every...
Blow Dryer 101: 9 buzzwords to look for before you buy
Blow dry tips Hair styling Product

Blow Dryer 101: 9 buzzwords to look for before you buy

By Suzy St George

Shopping for a new hair dryer? While it might seem like a simple task, when you start browsing all the hair tools out there — from the bargain buys at your local drugstore to the...
15 Tips to Keep Your Hair Gorgeous All Winter Long
Coarse hair Color-treated hair Curly hair Fine hair Hair tips Health & wellness Inspiration Winter hair care

15 Tips to Keep Your Hair Gorgeous All Winter Long

By Suzy St George

Winter is here in full force - the time for cozy sweaters (and all the trendy winter accessories that go with them), and spending time inside vegging on the couch with a snuggly blanket. But...
Which texture and volume product should I use?
Fine hair Hair products Hair styling Inspiration Product Volumizing hair products

Which texture and volume product should I use?

By Suzy St George

There’s nothing like that Victoria’s Secret bombshell hair look. It’s voluminous, it’s vivacious, and it can be amped up or toned down for an everyday look. But if your hair is naturally fine, limp, or...
What Products Should You Avoid If You Have Fine Hair?
Fine hair Hair guide Hair tips Product

What Products Should You Avoid If You Have Fine Hair?

By Adam Junod

If you have fine hair, you’re probably all-too-familiar with the anxiety of trying out a new product. What if it’s too heavy? What if I apply too much, and my hair turns into a limp, flat...
Why Does My Straight Hair Always Get Frizzy?
Frizzy hair Hair styling Health & wellness

Why Does My Straight Hair Always Get Frizzy?

By Adam Junod

Frizz: it’s a common hair woe often linked to curly, wavy, or coarse hair. But even if you’ve got fine, thin, or straight hair — you know the truth. Frizz can ruin just about anyone’s...
What's in my heat protectant?
Hair tips Heat protectant Heat styling Product

What's in my heat protectant?

By Adam Junod

Whether you use a hair dryer, flat iron, wand, or even crimper to achieve your go-to look, you probably already know about the importance of using a heat protectant. But with all the other products...