awards & press

You can find our products featured in Allure, Elle, Harper’s Bazaar, Oprah Magazine, Popsugar, Byrdie, New Beauty, People, Glamour, InStyle, Good Morning America, The View, The Talk and more….. For over 20 years, It’s A 10 has become the “go-to” product for beauty editors, professional hairstylists and clients worldwide.

Harper's Bazaar Forbes Glamour Yahoo! InStyle Hello Giggles
PopSugar BuzzFeed Marie Claire NewBeauty Byrdie People
Allure The View Elle The Talk The Oprah Magazine Good Morning America
Award winners for TotalBeauty.com in 2016 and HL Beauty in 2020
45 Hispanic & Latine Brands to Shop for All Your Wedding Needs

Aug 29, 2024

45 Hispanic & Latine Brands to Shop for All Your Wedding Needs

The 12 Best Deep Conditioners to Correct, Restore, and Revive Hair

Jul 01, 2024

The 12 Best Deep Conditioners to Correct, Restore, and Revive Hair

It's a 10 Haircare Mogul Carolyn Aronson Receives Key to the City of Miami at 7th Annual National Love Your Hair Day Celebration

Oct 24, 2023

It's a 10 Haircare Mogul Carolyn Aronson Receives Key to the City of Miami at 7th Annual National Love Your Hair Day Celebration

Carolyn Aronson for Forbes 50 Over 50

Aug 03, 2023

Carolyn Aronson for Forbes 50 Over 50

Grooming Awards 2023: Hair Care Products Our Picks for the Best Men's Hair Products of the Year

Jul 26, 2023

Grooming Awards 2023: Hair Care Products Our Picks for the Best Men's Hair Products of the Year

Founder & CEO of It’s A 10 Haircare Receives Legacy Award at Change-Makers’ Gala

Apr 19, 2023

Founder & CEO of It’s A 10 Haircare Receives Legacy Award at Change-Makers’ Gala

10 Best Moisturizing Shampoos and Conditioners

Apr 12, 2023

10 Best Moisturizing Shampoos and Conditioners

The US Weekly Buzzzz-O-Meter: What Hollywood is Buzzing About This Week

Feb 28, 2023

The US Weekly Buzzzz-O-Meter: What Hollywood is Buzzing About This Week

Curly Or Straight, Show Off An Impactful Head Of Hair With Our Star Products | People en Español

Feb 28, 2023

Curly Or Straight, Show Off An Impactful Head Of Hair With Our Star Products | People en Español

Scalp Restore Collection from It’s A 10

Feb 28, 2023

Scalp Restore Collection from It’s A 10

How to Create a Hair Cycling Routine Popularized By TikTok

Feb 28, 2023

How to Create a Hair Cycling Routine Popularized By TikTok

The 15 Best Shampoos For Natural Hair, According to Editors and Experts

Feb 28, 2023

The 15 Best Shampoos For Natural Hair, According to Editors and Experts

12 Best Hair Thickening Products for Fine, Thinning Strands

Feb 28, 2023

12 Best Hair Thickening Products for Fine, Thinning Strands

It's a 10 Haircare Launches Limited Edition Bottle of their Hero Miracle Leave-In, in Support of The Trevor Project

Oct 04, 2022

It's a 10 Haircare Launches Limited Edition Bottle of their Hero Miracle Leave-In, in Support of The Trevor Project

Live In a Dry Climate? These 9 Hair Products Will Nourish Brittle Hair

Sep 13, 2021

Live In a Dry Climate? These 9 Hair Products Will Nourish Brittle Hair

The 30 Best Natural Hair Products Ever

Sep 10, 2021

The 30 Best Natural Hair Products Ever

The Best Brushes for Curly Hair to Smooth, Detangle, and Style

Sep 09, 2021

The Best Brushes for Curly Hair to Smooth, Detangle, and Style

5 Curl Products That Are Sure to Make Your Next Wash Day a Breeze — Straight From Sally Beauty

Sep 07, 2021

5 Curl Products That Are Sure to Make Your Next Wash Day a Breeze — Straight From Sally Beauty

Score Smooth, Frizz-Free Texture With The 12 Best Curly Hair Products

Sep 01, 2021

Score Smooth, Frizz-Free Texture With The 12 Best Curly Hair Products

30+ Latinx Beauty Brands To Support Now And Forever

Aug 27, 2021

30+ Latinx Beauty Brands To Support Now And Forever

Be A 10™ Cosmetics Announces Celebrity Makeup Artist, Erika La' Pearl, As New Brand Ambassador

Jul 23, 2021

Be A 10™ Cosmetics Announces Celebrity Makeup Artist, Erika La' Pearl, As New Brand Ambassador

It's A 10 Haircare Announces Justine Skye as the Face of Their Textured Hair Collection, Coily Miracle

Jul 22, 2021

It's A 10 Haircare Announces Justine Skye as the Face of Their Textured Hair Collection, Coily Miracle

It’s A 10 Haircare: How This Female Hair Stylist Created A Half-A-Billion-Dollar Brand

Sep 10, 2020

It’s A 10 Haircare: How This Female Hair Stylist Created A Half-A-Billion-Dollar Brand

It's a 10® Haircare commits $5.4 Million+ Worth of Personal-Care Products to Multiple Product Philanthropy Nonprofits

Apr 07, 2020

It's a 10® Haircare commits $5.4 Million+ Worth of Personal-Care Products to Multiple Product Philanthropy Nonprofits

BOGO Sale Featured On CNN

Oct 10, 2019

BOGO Sale Featured On CNN

O, The Oprah Magazine Fall Beauty O-Wards

Sep 18, 2019

O, The Oprah Magazine Fall Beauty O-Wards

Miracle Leave-In Featured on Cosmopolitan

Sep 03, 2019

Miracle Leave-In Featured on Cosmopolitan

Miracle Leave-In Featured On Byrdie

Sep 03, 2019

Miracle Leave-In Featured On Byrdie

Miracle Deep Conditioner Plus Keratin Featured On Good Housekeeping

Sep 03, 2019

Miracle Deep Conditioner Plus Keratin Featured On Good Housekeeping

Miracle Leave-In Featured on Southern Living

Sep 03, 2019

Miracle Leave-In Featured on Southern Living

Miracle Deep Conditioner Plus Keratin Featured on The Today Show

Sep 03, 2019

Miracle Deep Conditioner Plus Keratin Featured on The Today Show

It's a 10 Haircare Takes to the California Sky with Blimp-Boosted Free Leave-In Campaign

Apr 11, 2019

It's a 10 Haircare Takes to the California Sky with Blimp-Boosted Free Leave-In Campaign

Featured on FabFitFun: Our Miracle Blow Dry Styling Balm

Mar 02, 2019

Featured on FabFitFun: Our Miracle Blow Dry Styling Balm

It's a 10 Blonde Collection Featured in Tribu-te Hair & Beauty Magazine

Dec 15, 2018

It's a 10 Blonde Collection Featured in Tribu-te Hair & Beauty Magazine

Oprah Uses It's a 10 Miracle Defrizzing Curl Cream in New Issue of O Magazine

Jan 18, 2018

Oprah Uses It's a 10 Miracle Defrizzing Curl Cream in New Issue of O Magazine

Miracle Defrizzing Gel is featured in Marie Claire

Jan 09, 2018

Miracle Defrizzing Gel is featured in Marie Claire

Parade.com Features It's a 10 Miracle Defrizzing Gel in "Beat Winter Hair Woes" Article

Jan 09, 2018

Parade.com Features It's a 10 Miracle Defrizzing Gel in "Beat Winter Hair Woes" Article

Glamour.com Editors Are Obsessed With It's A 10 Miracle Hair Mask

Jan 02, 2018

Glamour.com Editors Are Obsessed With It's A 10 Miracle Hair Mask

It’s a 10 Five Minute Hair Repair For Blondes highlighted on InStyle.com

Dec 12, 2017

It’s a 10 Five Minute Hair Repair For Blondes highlighted on InStyle.com

It’s a 10 Miracle Dry Shampoo and Conditioner is being featured on Allure.com

Dec 12, 2017

It’s a 10 Miracle Dry Shampoo and Conditioner is being featured on Allure.com

10 Haircare’s Silk Express Miracle Silk Smoothing Balm Named in AOL's Must-Have Holiday Hair Products

Dec 05, 2017

10 Haircare’s Silk Express Miracle Silk Smoothing Balm Named in AOL's Must-Have Holiday Hair Products

Celebrity Hairstylist Clariss Rubenstein highlights It’s a 10 Miracle Oil plus Keratin

Dec 05, 2017

Celebrity Hairstylist Clariss Rubenstein highlights It’s a 10 Miracle Oil plus Keratin

WWD calls It's a 10 a "Standout"

Nov 27, 2017

WWD calls It's a 10 a "Standout"

Allure.com Features It's a 10 on Best Deals of Cyber Monday 2017

Nov 21, 2017

Allure.com Features It's a 10 on Best Deals of Cyber Monday 2017

Glamour.com Features It's a 10 Miracle Whipped and Silk Express Collections

Nov 20, 2017

Glamour.com Features It's a 10 Miracle Whipped and Silk Express Collections

Family Circle Features Miracle Leave-In as Hair Favorite of Stylist Julius Michael

Nov 07, 2017

Family Circle Features Miracle Leave-In as Hair Favorite of Stylist Julius Michael

Blogger Ashlee Phillips Highlights It's a 10 Miracle Leave-In

Nov 02, 2017

Blogger Ashlee Phillips Highlights It's a 10 Miracle Leave-In

FashionatelyMe Features It’s a 10 Miracle Leave-In in Fall Hair Care Routine

Nov 02, 2017

FashionatelyMe Features It’s a 10 Miracle Leave-In in Fall Hair Care Routine

Blogger The CP Chick Tries It's a 10 Products

Nov 02, 2017

Blogger The CP Chick Tries It's a 10 Products

It's A 10 Miracle Hair Mask is Blogger Caitlin Cosmetologist's Fall Beauty Favorite

Nov 02, 2017

It's A 10 Miracle Hair Mask is Blogger Caitlin Cosmetologist's Fall Beauty Favorite

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