We’re extremely proud and honored that so many salon professionals and consumers love the It’s a 10 line. However, it is the respect of the international salon and beauty products community that proves we’re continuing to deliver on our initial mission.

Elite quality hair care that outperforms everyone’s expectations, in simple convenient (and now award-winning) multi-function products. A few of our latest recognitions appear below, but we’re always busy creating the next award-winning product – check back soon for even more accolades.