awards & press

You can find our products featured in Allure, Elle, Harper’s Bazaar, Oprah Magazine, Popsugar, Byrdie, New Beauty, People, Glamour, InStyle, Good Morning America, The View, The Talk and more….. For over 20 years, It’s A 10 has become the “go-to” product for beauty editors, professional hairstylists and clients worldwide.

Harper's Bazaar Forbes Glamour Yahoo! Refinery29 InStyle
Hello Giggles PopSugar BuzzFeed Marie Claire NewBeauty Byrdie
People Allure The View Elle The Talk The Oprah Magazine Good Morning America
Award winners for TotalBeauty.com in 2016 and HL Beauty in 2020