Carolyn Aronson’s It’s a 10 Haircare is celebrating its 20th birthday by tapping Khloé Kardashian its global brand ambassador.
Her appointment signals a bold new chapter with a comprehensive visual brand refresh, officials said.
“Appointing Khloé Kardashian as our Global Brand Ambassador and first-ever celebrity partner felt like a natural fit,” said Carolyn Aronson, stylist, founder, CEO, and sole owner of It’s a 10 Enterprises. “She represents confidence, authenticity and had already fallen in love with the brand through her professional stylists. She embodies the idea of evolving while staying true to who you are, which is exactly what this moment represents for us.”
