It's A 10
  • Cart (0)
  • Shop Products
    • All Products
    • Leave In Product
    • Shampoo
    • Conditioners/Masks
    • Style
    • Hair Tools
    • Travel Size
    • Hand Cream
    • For Men
    • Gift Cards
  • Collections
    • All Collections
      • Leave-In Product (Products)
      • Conditioners/Masks (Products)
      • For Men (Products)
      • Hand Cream (Products)
      • Shampoo (Products)
      • Style (Products)
      • Travel Size (Products)
    • Blow dry Collection
    • Conditioning Collection
    • Keratin Collection
    • Potion 10 Collection
    • Defrizz Collection
    • Blonde Collection
    • Silk Express Collection
    • Styling Collection
    • Volumizing Collection
    • Whipped Collection
    • Mens Collection
    • Gift Cards
  • Professional Salon Tools
  • Brand Story
    • Our Company
    • Our Difference
    • Cruelty Free Products
    • Awards & Press
  • Find a Salon
  • Hair Tips & Tutorials
  • FAQs
  • Blog
It's A 10
  • Close
  • Shop Products
    • All Products
    • Leave In Product
    • Shampoo
    • Conditioners/Masks
    • Style
    • Hair Tools
    • Travel Size
    • Hand Cream
    • For Men
    • Gift Cards
  • Collections
    • All Collections
      • Leave-In Product (Products)
      • Conditioners/Masks (Products)
      • For Men (Products)
      • Hand Cream (Products)
      • Shampoo (Products)
      • Style (Products)
      • Travel Size (Products)
    • Blow dry Collection
    • Conditioning Collection
    • Keratin Collection
    • Potion 10 Collection
    • Defrizz Collection
    • Blonde Collection
    • Silk Express Collection
    • Styling Collection
    • Volumizing Collection
    • Whipped Collection
    • Mens Collection
    • Gift Cards
  • Professional Salon Tools
  • Brand Story
    • Our Company
    • Our Difference
    • Cruelty Free Products
    • Awards & Press
  • Find a Salon
  • Hair Tips & Tutorials
  • FAQs
  • Blog

Shop Products

Our Company

Press

Our Difference

Cruelty Free Products

© 2019 It's A 10, Inc.
  • Account Login
  • Contact Us
  • Customer Care
  • Privacy Policy
  • Terms of Use
  • Media Inquiries
Sale
View full product details →

Unavailable

Sold Out