It's a 10 Haircare - Your hair miracle starts here

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You can find our products featured in Allure, Elle, Harper’s Bazaar, Oprah Magazine, Popsugar, Byrdie, New Beauty, People, Glamour, InStyle, Good Morning America, The View, The Talk and more…..For over 20 years, It’s A 10 has become the “go-to” product for beauty editors, professional hairstylists and clients worldwide.