It's a 10 Haircare - Your hair miracle starts here

Your Hair Miracle Starts Here

For all hairtypes

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HEALTHY SCALP, HEALTHY HAIR

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Conditioning Collection bottles

conditioning

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Blonde Collection bottles

blondes

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Keratin Collection bottles

keratin

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Blow Dry Collection bottles

blow dry

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Silk Collection bottles

silk

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It’s a 10 haircare Scalp Collection bottles

scalp

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Volumizing Collection bottles

volumizing

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Coily Collection bottles

coily

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AS SEEN IN:

You can find our products featured in Allure, Elle, Harper’s Bazaar, Oprah Magazine, Popsugar, Byrdie, New Beauty, People, Glamour, InStyle, Good Morning America, The View, The Talk and more…..For over 20 years, It’s A 10 has become the “go-to” product for beauty editors, professional hairstylists and clients worldwide.

Harper's Bazaar Forbes Glamour Yahoo! Refinery29 InStyle
Hello Giggles PopSugar BuzzFeed Marie Claire NewBeauty Byrdie
People Allure The View Elle The Talk The Oprah Magazine Good Morning America