Meet our NEW Clear Collection: Clean Formula, Clear Shine

Nothing is more gorgeous than natural beauty — and that’s exactly what inspired our all-new It’s a 10 Clear Collection. Designed for those who want salon-quality hair without the extra additives, this lineup delivers clean ingredients that provide amazing shine and moisture.

Let’s talk ingredients.

We’ve packed the Clear Collection with powerful plant-based ingredients and is free from SLS & SLES, parabens, phthalate and DEA – plus it is vegan + Leaping Bunny certified. Now let's get into the products...

Clear Miracle Leave-In

It’s a 10 Clear Miracle Leave-In is a vegan, color-safe treatment that nourishes hair with aloe vera, biotin, and Reishi Mushroom. This leave-in reduces frizz and breakage, adds shine and volume, and provides heat protection. Lightweight and perfect for all hair types, it detangles, restores, and keeps hair healthy and smooth for everyday use.

Star ingredients

Biotin for fuller strands
Sugar Beet Derivative to reduce frizz + moisturize
Aloe Vera to strengthen and hydrate

Clear Miracle Styling Gel

It’s a 10 Clear Miracle Gel is a plant-powered, silicone-free styling gel that adds volume, shine, and reduces frizz. Enriched with aloe vera, sugar beet essence, and Reishi Mushroom, it nourishes and provides long-lasting style.

Star ingredients:

Biotin for fuller strands
Sugar Beet Derivative to reduce frizz + nourish
Aloe Vera to moisturize + fortify the hair

Clear Miracle Shine Elixr

It’s a 10 Clear Miracle Shine Elixir delivers stunning shine with plant-powered Meadowfoam Seed Oil and Sunflower Oil. This lightweight, sheer formula absorbs quickly, reducing frizz, softening strands, protecting against humidity and enhances your hair’s natural shine while keeping it healthy. 10 Benefits in every bottle.