A Story Behind Every Label

Over 20 years in the making, It's A 10 has become the "go-to" product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience - Instantly.

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Woman with healthy blond hair for It’s a 10 haircare

Our Company

Our story began with an idea that everyone should have great hair. Behind our brand is a team of creators, salons, and stylists. But our most valuable asset has been our loyal customers and clients who continue to support It’s a 10 Hair Care products.

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Cruelty Free Products

We are a proud supporter of the Leaping Bunny Program and encourage all our customers and clients to shop cruelty-free. By shopping cruelty-free, you are supporting companies that do not test on animals throughout any phase of product development, including ingredient testing.

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Press

We’re extremely proud and honored that so many salon professionals and consumers love the It’s A 10 line. However, it is the respect of the international salon and beauty products community that proves we’re continuing to deliver on our initial mission.

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