Allie Anthony of the blog "Simply Undone" highlights It's a 10 Miracle Leave-In and says "It's a 10 has been my everyday hair product for the last 6 years, I seriously can't live without it. I spray this product from the mid section to the ends of my hair when damp. I love this product because you can use it if you are going to blow your hair out or if you just want to let it air dry."