It’s a 10 Haircare taps Khloé Kardashian as ambassador, plots packaging rebrand, book release for 20th anniversary

By Jeff Aronson

It’s a 10 Haircare taps Khloé Kardashian as ambassador, plots packaging rebrand, book release for 20th anniversary

Carolyn Aronson is betting big on It’s a 10 Haircare’s 20th anniversary year. 

The CEO and founder is leveraging two decades of success and annual retail revenue of $500 million into the brand’s first spokesperson, a packaging rebrand, and an autobiographical book release chronicling the life of the self-made billionaire and sole owner of It’s a 10 Enterprises. 

 

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Which It's A 10 collection should I use?
Hair guide

Which It's A 10 collection should I use?

By Emily Marrero

We’re all about helping you find your perfect 10 — the collection that fits your hair just right. Each collection is designed with a purpose, whether you’re looking for hydration, volume, repair, or definition. Whatever...