Cruelty Free Products

It’s a 10 does not test on animals.

It’s a 10 | Leaping Bunny Program

We are a proud supporter of the Leaping Bunny Program and encourage all our customers and clients to shop cruelty-free. By shopping cruelty-free, you are supporting companies that do not test on animals throughout any phase of product development, including ingredient testing. Learn more about the coalition against animal testing and the Leaping Bunny program. Click Here to learn more.

It’s a 10 | Environmental Commitment

It’s important for It’s a 10 to make a difference in the hair care industry, but also to positively impact the lives of our customers. We maintain high standards and create products that uphold our values of doing what’s best not only for our hair, but for our environment and our world.