For 20-year-old self-funded brand It’s a 10 Haircare, long-term success has come through business makeovers. CEO Carolyn Aronson had been working in salons since she was 16 and was sick of using a bunch of...

Khloé Kardashian celebrates her debut as a Global Brand Ambassador for It’s a 10 Haircare. The 41-year-old reality star made a special appearance at Ulta Beauty World at the Orange County Convention Center in Orlando,...

Founded by stylist and entrepreneur Carolyn Aronson, the brand has built its reputation on multi-benefit, salon-grade formulas, a positioning it intends to maintain as it modernizes its visual identity. The rebrand, set to roll out in...

The partnership marks the brand’s first-ever celebrity collaboration, positioning Kardashian as the face of its next chapter. Known for her own personal evolution, she aligns with the brand’s focus on consistency, confidence, and results-driven beauty....

Carolyn Aronson’s It’s a 10 Haircare is celebrating its 20th birthday by tapping Khloé Kardashian its global brand ambassador. Her appointment signals a bold new chapter with a comprehensive visual brand refresh, officials said. “Appointing Khloé...

Celebrating 20 years of category-defining innovation, It’s a 10 Haircare announces the appointment of Khloé Kardashian as Global Brand Ambassador.  This comes ahead of an upcoming new chapter with a comprehensive visual brand refresh. The refreshed identity will reinforce...

To celebrate its 20th year in the industry, cult-favourite haircare brand It’s a 10 Haircare has undergone a major glow-up and appointed Khloé Kardashian as the ultimate partner-in-shine to unveil the new look. The reality...

Khloé Kardashian understands the power of a good hair product. She's been in the public eye since Keeping Up With the Kardashians premiered in 2007. (Back then, she would spend $25 on weekly blowouts at the walk-in hair...

It's a 10 Haircare has a new spokesperson - and some new branding to boot.  The brand, which is turning 20 in 2026, has tapped Khloé Kardashian for its anniversary campaign., marking the brand's first...