The 150 Best New Beauty Launches of 2025

The 150 Best New Beauty Launches of 2025

I’ve trusted It’s A 10 since high school, so I can’t wait to try their new Clear Miracle Leave-In. The vegan formula is packed with antioxidants and vitamins, promising (like all It’s a 10 products)...
What’s Your Perfect 10 at Brickell City Centre

What’s Your Perfect 10 at Brickell City Centre

Miami, FL – May 30, 2025 – It’s A 10 Haircare made its pop-up debut at Brickell City Centre, inviting guests to explore the brand’s signature lineup through an immersive, personalized experience. The two-day activation...
The Best New Beauty Products in April

The Best New Beauty Products in April

We all know and love the OG Miracle Leave-in that has garnered very loyal fans over the years who swear nothing else works as well on their hair. Don’t worry, that formula isn’t going anywhere....
45 Hispanic & Latine Brands to Shop for All Your Wedding Needs

45 Hispanic & Latine Brands to Shop for All Your Wedding Needs

For flawless wedding hair that lasts from the first kiss to the last dance, It's A 10 Haircare is your go-to brand. Founded by Latina entrepreneur and beauty expert Carolyn Aronson, It's A 10 is...
The 12 Best Deep Conditioners to Correct, Restore, and Revive Hair

The 12 Best Deep Conditioners to Correct, Restore, and Revive Hair

If you can’t retain length due to constant breakage, this “miracle” mask is just the fix for your hair needs. The mask is formulated with keratin, which reinforces protein back in the hair to strengthen...
It's a 10 Haircare Mogul Carolyn Aronson Receives Key to the City of Miami at 7th Annual National Love Your Hair Day Celebration

It's a 10 Haircare Mogul Carolyn Aronson Receives Key to the City of Miami at 7th Annual National Love Your Hair Day Celebration

On Tuesday, October 10th, 2023, Carolyn Aronson, CEO & Founder of It's a 10 Haircare, was bestowed the honor of receiving the key to the city of Miami via proclamation by Mayor Francis X. Suarez. This achievement came in celebration of the...
Carolyn Aronson for Forbes 50 Over 50

Carolyn Aronson for Forbes 50 Over 50

Carolyn Aronson, the CEO, and founder of It's a 10 Haircare, started her company in 2005 after developing the formula of what would become her signature Miracle Leave-In conditioner, which now sells 17 million bottles...
Grooming Awards 2023: Hair Care Products Our Picks for the Best Men's Hair Products of the Year

Grooming Awards 2023: Hair Care Products Our Picks for the Best Men's Hair Products of the Year

It’s a 10 proves you don’t have to pay a pretty penny for perfect results. If your hair is at a seven, then give it the treatment it deserves with this leave-in conditioner that detangles,...
Founder & CEO of It’s A 10 Haircare Receives Legacy Award at Change-Makers’ Gala

Founder & CEO of It’s A 10 Haircare Receives Legacy Award at Change-Makers’ Gala

Carolyn Aronson, founder and CEO of haircare brand, It's A 10 Haircare, and Be A 10 Cosmetics, which features a collection of multi-functional, easy-to-use cosmetics products, received a Legacy Award at the first ever Change-Makers' Gala...