Rating success on a scale of 1-10, It’s A 10 has been living up to its moniker. The haircare band, founded 20 years ago by former hairdresser and salon owner Carolyn Aronson, is growing its presence across...

Come for the formula, stay for one “you smell amazing” after another. It’s A 10 leave-in conditioner is the ultimate multi-hyphenate — the EGOT of awards season, if you will. With just a few sprays, it’ll detangle,...

It’s a 10: The haircare brand transformed its signature “10” into a game-day moment. The intention was that when the total of the two teams’ scores added up to 10 at the end of a quarter,...

Best for Shine: It's a 10 Miracle Leave-In Lite With 10 Benefits The chamomile extract in this formula is soothes the scalp, making it safe for sensitive skin. "This will give you the same results...

Glossy 50 2025: The Accelerators Carolyn Aronson, the self-made billionaire behind It’s a 10 Haircare, has had a busy year growing her empire. It has included range extensions, college tours, the launch of a new...

Carol, 63 Her must-have beauty products: For my skin, I must always have my CeraVe Hydrating Mineral Sunscreen. For my hair, I use Pureology Strength Cure Shampoo and Conditioner and It’s A 10 Miracle Leave-In,...

Founded by Puerto Rican American entrepreneur Carolyn Aronson, this cult-favorite leave-in has become a hair-care staple for its simple promise: 10 benefits in every spritz for smooth, shiny, healthy-looking hair.   Click here for full...

 It's a 10® Haircare, the award-winning, cult-favorite professional haircare brand beloved by salon professionals and consumers worldwide, today launched a bespoke Uber Advertising campaign designed to engage beauty lovers across the country.  Click here for full...

When your scalp needs a little extra TLC, Cosmo readers grab this “phenomenal” cooling treatment. The refreshing tea tree oil–infused formula calms irritation, itchiness, and flakiness, and rebalances oily skin for a healthy, happy scalp.   Click...