Miami, FL – May 30, 2025 – It’s A 10 Haircare made its pop-up debut at Brickell City Centre, inviting guests to explore the brand’s signature lineup through an immersive, personalized experience. The two-day activation...

We all know and love the OG Miracle Leave-in that has garnered very loyal fans over the years who swear nothing else works as well on their hair. Don’t worry, that formula isn’t going anywhere....

For flawless wedding hair that lasts from the first kiss to the last dance, It's A 10 Haircare is your go-to brand. Founded by Latina entrepreneur and beauty expert Carolyn Aronson, It's A 10 is...

If you can’t retain length due to constant breakage, this “miracle” mask is just the fix for your hair needs. The mask is formulated with keratin, which reinforces protein back in the hair to strengthen...

On Tuesday, October 10th, 2023, Carolyn Aronson, CEO & Founder of It's a 10 Haircare, was bestowed the honor of receiving the key to the city of Miami via proclamation by Mayor Francis X. Suarez. This achievement came in celebration of the...

Carolyn Aronson, the CEO, and founder of It's a 10 Haircare, started her company in 2005 after developing the formula of what would become her signature Miracle Leave-In conditioner, which now sells 17 million bottles...

It’s a 10 proves you don’t have to pay a pretty penny for perfect results. If your hair is at a seven, then give it the treatment it deserves with this leave-in conditioner that detangles,...

Carolyn Aronson, founder and CEO of haircare brand, It's A 10 Haircare, and Be A 10 Cosmetics, which features a collection of multi-functional, easy-to-use cosmetics products, received a Legacy Award at the first ever Change-Makers' Gala...

You don’t have to spring for luxury shampoo to get incredible moisture! It’s a 10 offers a shampoo and conditioner that moisturize and soften your hair while soothing your scalp. The shampoo includes sunflower seed...