You don’t have to spring for luxury shampoo to get incredible moisture! It’s a 10 offers a shampoo and conditioner that moisturize and soften your hair while soothing your scalp. The shampoo includes sunflower seed...

Vanity upgrade: Snag a limited-edition bottle — developed in partnership with The Trevor Project — of the classic miracle leave-in product haircare fanatics swear by. ($40, itsa10haircare.com Read More.

"The original formula is a classic, but this new version is ideal for those who want to achieve a prefect blow out at home. It leaves hair manageable and very shiny."  Read Full Article Here. 

It's a 10 Haircare has released its Scalp Restore Collection, developed to reset and nourish your strands from the root. Read More. 

It’s a 10 recently launched a scalp-care collection featuring shampoo, conditioner, a leave-in product and a calming spray. The standout product is the Scalp Restore Miracle Scalp Serum ($32), which is a treatment and relief product in one. Toss...

The Coily Miracle Hydrating Shampoo is listed as the Best Natural Hair Shampoo for All Curl Patterns, with the editor sharing, “Users with dry, damaged, and over-dyed hair love this shampoo, raving that it revived...

Set your freshly-styled voluminous strands all day long with It's A 10, a GH Beauty Lab hairspray test winner. Lab evaluations showed that it had the strongest hold through humid conditions, while most testers reported that it...

 It's a 10 Haircare, the go-to professional and consumer indie haircare brand, is delighted to announce a new special edition release bottle of their cult-classic Miracle Leave-In product as part of their long-term partnership with The Trevor Project, the...

Dry climates don’t do a mane any justice in the health department. In our search for the best hair products to de-frizz, smooth, and hydrate brittle hair in a dry climate, we tapped the pros....