Awards & Press

We're extremely proud and honored that so many salon professionals and consumers love It's a 10. However, it is the respect of the international salon and beauty products community that proves we’re continuing to deliver on our initial mission.

We craft elite quality hair care products that outperform everyone's expectations in simple, convenient, multifunctional and award-winning ways. A few of our latest recognitions appear below, but we're always busy creating the next prized product. Check back soon for even more accolades.

WWD calls It's a 10 a "Standout"

We are proud to announce our mention on WWD, in which Miracle Leave In is spotlighted for being one of the most buzzworthy...