It’s a 10 recently launched a scalp-care collection featuring shampoo, conditioner, a leave-in product and a calming spray. The standout product is the Scalp Restore Miracle Scalp Serum ($32), which is a treatment and relief product in one. Toss...

The Coily Miracle Hydrating Shampoo is listed as the Best Natural Hair Shampoo for All Curl Patterns, with the editor sharing, “Users with dry, damaged, and over-dyed hair love this shampoo, raving that it revived...

Set your freshly-styled voluminous strands all day long with It's A 10, a GH Beauty Lab hairspray test winner. Lab evaluations showed that it had the strongest hold through humid conditions, while most testers reported that it...

 It's a 10 Haircare, the go-to professional and consumer indie haircare brand, is delighted to announce a new special edition release bottle of their cult-classic Miracle Leave-In product as part of their long-term partnership with The Trevor Project, the...

Dry climates don’t do a mane any justice in the health department. In our search for the best hair products to de-frizz, smooth, and hydrate brittle hair in a dry climate, we tapped the pros....

Say it with me: Having curly hair is an honor and privilege. Then, repeat it one more time. Solange, who so eloquently reminded us that our curls are our crown with her heartfelt lyrics featured...

Anyone with curly hair knows that all curls are not the same. From soft waves to kinky coils, every curl pattern and texture is unique, which is why the best brushes for curly hair allow...

Whether you just completed the big chop or are transitioning to a chemical- and heat-free routine, you know that the natural hair journey is one that lasts a lifetime. As your needs evolve, so do...

It’s a 10 Coily Miracle Leave-In - This fan-favorite got a curly-approved transformation and we are loving it. If you’re a fan of the original Miracle Leave-In, you’ll love this one for curly and coily...