Say it with me: Having curly hair is an honor and privilege. Then, repeat it one more time. Solange, who so eloquently reminded us that our curls are our crown with her heartfelt lyrics featured...

Anyone with curly hair knows that all curls are not the same. From soft waves to kinky coils, every curl pattern and texture is unique, which is why the best brushes for curly hair allow...

Whether you just completed the big chop or are transitioning to a chemical- and heat-free routine, you know that the natural hair journey is one that lasts a lifetime. As your needs evolve, so do...

It’s a 10 Coily Miracle Leave-In - This fan-favorite got a curly-approved transformation and we are loving it. If you’re a fan of the original Miracle Leave-In, you’ll love this one for curly and coily...

Representation is crucial. Full stop. For many in the Latinx community, that much-needed representation doesn't exist within the beauty industry. And while according to a Nielsen 2019 consumer report, "the Latinx consumer outspends any other...

Your browser does not support the video tag. MIAMI, July 22, 2021 /PRNewswire/ -- Be A 10™, the first-ever cosmetics launch from Beauty Mogul & Founder of It's A 10 Haircare, Carolyn Aronson, is excited to...

MIAMI, Sept. 23, 2021 /PRNewswire/ -- It's a 10 Haircare, the brand best known for their award-winning shampoos, conditioners, masks and leave-ins, is proud to announce the talented singer, Justine Skye as the face of...

Often times when people see other peoples’ success what they don’t see are the years of hard work that it takes to get there. Carolyn Aronson, a self-made entrepreneur and founder and CEO of It’s a 10 Haircare, a...

Brand Gives Back to Those in Need Amid COVID-19 Outbreak, Donating Haircare and Skincare Items MIAMI, April 6, 2020 /PRNewswire/ -- Amid the global pandemic, It's A 10 Haircare, the go-to professional and consumer indie...