Representation is crucial. Full stop. For many in the Latinx community, that much-needed representation doesn't exist within the beauty industry. And while according to a Nielsen 2019 consumer report, "the Latinx consumer outspends any other...

Your browser does not support the video tag. MIAMI, July 22, 2021 /PRNewswire/ -- Be A 10™, the first-ever cosmetics launch from Beauty Mogul & Founder of It's A 10 Haircare, Carolyn Aronson, is excited to...

MIAMI, Sept. 23, 2021 /PRNewswire/ -- It's a 10 Haircare, the brand best known for their award-winning shampoos, conditioners, masks and leave-ins, is proud to announce the talented singer, Justine Skye as the face of...

Often times when people see other peoples’ success what they don’t see are the years of hard work that it takes to get there. Carolyn Aronson, a self-made entrepreneur and founder and CEO of It’s a 10 Haircare, a...

Brand Gives Back to Those in Need Amid COVID-19 Outbreak, Donating Haircare and Skincare Items MIAMI, April 6, 2020 /PRNewswire/ -- Amid the global pandemic, It's A 10 Haircare, the go-to professional and consumer indie...

BOGO sales are the perfect opportunity to stock up on products you know and love, particularly ones that you might go through quickly. That's why we wanted to spread the news far and wide about...

Congratulations! Thrilled to share that It’s a 10 has been awarded an O, The Oprah Magazine Fall Beauty O-Award (Circulation: 2,372,849) within the “Hair” category!Our new Miracle Volumizing Shine Treatment is awarded the best treatment...

If your curls are feeling a little blah, this leave-in can help amp them up. With silk amino acids and green tea leaf extract, this lightweight formula will give your curls a boost of volume...

Fine strands that naturally curl need the same moisture and frizz control as other textures, but can be easily weighed down by heavy ​butters and oils. And since greasy tresses are never cute, finding a...