Brand Gives Back to Those in Need Amid COVID-19 Outbreak, Donating Haircare and Skincare Items MIAMI, April 6, 2020 /PRNewswire/ -- Amid the global pandemic, It's A 10 Haircare, the go-to professional and consumer indie...

BOGO sales are the perfect opportunity to stock up on products you know and love, particularly ones that you might go through quickly. That's why we wanted to spread the news far and wide about...

Congratulations! Thrilled to share that It’s a 10 has been awarded an O, The Oprah Magazine Fall Beauty O-Award (Circulation: 2,372,849) within the “Hair” category!Our new Miracle Volumizing Shine Treatment is awarded the best treatment...

If your curls are feeling a little blah, this leave-in can help amp them up. With silk amino acids and green tea leaf extract, this lightweight formula will give your curls a boost of volume...

Fine strands that naturally curl need the same moisture and frizz control as other textures, but can be easily weighed down by heavy ​butters and oils. And since greasy tresses are never cute, finding a...

The winner of the GH Beauty Lab's deep conditioners and hair masks test, the nourishing It's a 10 formula lived up to its name when it earned a perfect score for its ability to condition...

Ditch the blow dryers, flat irons, and curling wands in the name of letting those strands do their thing. Embracing your natural hair type, whether for the season or for the long haul, can be...

This keratin-infused deep conditioning treatment received a perfect score from the Good Housekeeping Institute's Beauty Lab for "its ability to condition hair and prevent damage in wet combing tests." Simply leave the mask on for...

It's a 10 Haircare, the go-to salon professional, hairdresser-owned brand, is literally going sky-high with their loftiest campaign to date.