Carol, 63 Her must-have beauty products: For my skin, I must always have my CeraVe Hydrating Mineral Sunscreen. For my hair, I use Pureology Strength Cure Shampoo and Conditioner and It’s A 10 Miracle Leave-In,...

Founded by Puerto Rican American entrepreneur Carolyn Aronson, this cult-favorite leave-in has become a hair-care staple for its simple promise: 10 benefits in every spritz for smooth, shiny, healthy-looking hair.   Click here for full...

 It's a 10® Haircare, the award-winning, cult-favorite professional haircare brand beloved by salon professionals and consumers worldwide, today launched a bespoke Uber Advertising campaign designed to engage beauty lovers across the country.  Click here for full...

When your scalp needs a little extra TLC, Cosmo readers grab this “phenomenal” cooling treatment. The refreshing tea tree oil–infused formula calms irritation, itchiness, and flakiness, and rebalances oily skin for a healthy, happy scalp.   Click...

It’s a 10 Clear Miracle Shine Elixir. Plant-powered shine from meadowfoam seed oil and sunflower oil gives hair a glassy finish without weight.   Click here for full article.

I’ve trusted It’s A 10 since high school, so I can’t wait to try their new Clear Miracle Leave-In. The vegan formula is packed with antioxidants and vitamins, promising (like all It’s a 10 products)...

Miami, FL – May 30, 2025 – It’s A 10 Haircare made its pop-up debut at Brickell City Centre, inviting guests to explore the brand’s signature lineup through an immersive, personalized experience. The two-day activation...

We all know and love the OG Miracle Leave-in that has garnered very loyal fans over the years who swear nothing else works as well on their hair. Don’t worry, that formula isn’t going anywhere....

For flawless wedding hair that lasts from the first kiss to the last dance, It's A 10 Haircare is your go-to brand. Founded by Latina entrepreneur and beauty expert Carolyn Aronson, It's A 10 is...