The winner of the GH Beauty Lab's deep conditioners and hair masks test, the nourishing It's a 10 formula lived up to its name when it earned a perfect score for its ability to condition...

Ditch the blow dryers, flat irons, and curling wands in the name of letting those strands do their thing. Embracing your natural hair type, whether for the season or for the long haul, can be...

This keratin-infused deep conditioning treatment received a perfect score from the Good Housekeeping Institute's Beauty Lab for "its ability to condition hair and prevent damage in wet combing tests." Simply leave the mask on for...

It's a 10 Haircare, the go-to salon professional, hairdresser-owned brand, is literally going sky-high with their loftiest campaign to date.

Want to give your curly hair that coveted boost? With the right products, you can define your curls, combat frizz, and block out humidity so your hair can look its best. Look no further than our Miracle Blow...

Have you tried our Blonde Collection yet? We're proud to be featured on Tribu-te Magazine's blog -- the most high-end, exclusive international and professional hair magazine.  It's a 10 began with the idea that feeling good...

Huffington Post has released a sneak peek of Oprah Magazine’s February issue featuring the new Defrizzing Curl Cream used to create the cover star’s stunning Diana Ross-inspired do. In the February issue of O Magazine, Oprah is...

Miracle Defrizzing Gel is featured in the February issue of Marie Claire! It’s a 10 Haircare is a standout in the multi-tasking beauty spotlight titled, “25 Products That Will Change Your Life” – a very fitting accolade we must...

Excited to share that It’s a 10 Haircare is currently featured on Parade.com in a story titled, “Beat Winter Hair Woes With Tips From a Top Stylist.” It’s a 10 Miracle Defrizzing Gel is highlighted as...