Nothing is more gorgeous than natural beauty — and that’s exactly what inspired our all-new It’s a 10 Clear Collection. Designed for those who want salon-quality hair without the extra additives, this lineup delivers clean...

In hair care, one of the greatest challenges is frizz caused by water and humidity. We have your solution, Miracle Blow Dry H20 Shield from It’s a 10. Why does humidity make hair frizzy? Every...

Shopping for a new hair dryer? While it might seem like a simple task, when you start browsing all the hair tools out there — from the bargain buys at your local drugstore to the...

There’s nothing like that Victoria’s Secret bombshell hair look. It’s voluminous, it’s vivacious, and it can be amped up or toned down for an everyday look. But if your hair is naturally fine, limp, or...

If you have fine hair, you’re probably all-too-familiar with the anxiety of trying out a new product. What if it’s too heavy? What if I apply too much, and my hair turns into a limp, flat...

Whether you use a hair dryer, flat iron, wand, or even crimper to achieve your go-to look, you probably already know about the importance of using a heat protectant. But with all the other products...

  Whether you’re rocking a radiant red, balayage, platinum blonde, or even something more adventurous (love that mermaid hair!), you probably already know your hair needs a little more TLC. But with so many options...

Pick up any hair product these days, and you’ll see buzzwords galore: trends like co-washing, ingredients like micellar, and even lifestyles like no-poo. So what does your hair really need to stay healthy? As trends...

How much do you know about keratin? Many salons offer keratin treatments as part of their services menu, but you may have noticed how pricey they can be! Meanwhile, several haircare collections and products include...