The brand says its the first purveyor of salon professional products to run an ad during the big game. By Rachel Brown on January 26, 2017 The big game has a new backer. It’s a 10 hair care will be...

Among its list of beauty products used to create a chic bridal up do, Brides magazine also awarded It’s a 10 Miracle Leave-In Product as a 2017 Beauty Winner. Editors named it Best DeFrizzer, especially for curly locks....

Glamour magazine voted It’s a 10 Miracle Leave-In Product to its 2017 Beauty Awards as the Best Hair Product,according to its panel of beauty experts and professionals. Favorite benefits according to one user? No more flyaways and...