As part of its summertime, anti-frizz fighter hair care plan, Essence magazine gives props to It’s a 10 Haircare Miracle Defrizzing Gel to battle humidity and keep hair looking shiny and soft during the year’s...

Martha Stewart Weddings named It’s a 10 Potion 10 Miracle Instant Repair Leave-In to its list of Big Day Beauty Award winners for Spring 2017. The two-time product winner is a favorite among brides who...

Latina praised the It’s a 10 Miracle Texture as the perfect product to create festival hair for the spring season in its March/April 2017 issue. Those looking for loose waves and low-key hairstyles can get more...

In its April 2017 issue, Men’s Fitness highlighted He’s a 10 Miracle 3-in-1 Shampoo, Conditioner & Body Wash for the product’s convenient and effective ability to clean from head-to-toe in the shower. He’s a 10’s...

The brand says its the first purveyor of salon professional products to run an ad during the big game. By Rachel Brown on January 26, 2017 The big game has a new backer. It’s a 10 hair care will be...

Among its list of beauty products used to create a chic bridal up do, Brides magazine also awarded It’s a 10 Miracle Leave-In Product as a 2017 Beauty Winner. Editors named it Best DeFrizzer, especially for curly locks....

Glamour magazine voted It’s a 10 Miracle Leave-In Product to its 2017 Beauty Awards as the Best Hair Product,according to its panel of beauty experts and professionals. Favorite benefits according to one user? No more flyaways and...