In honor of the Games of Thrones Season 7 premiere, HelloGiggles reviewed "19 blonde hair products you'll need to protect your Daenerys Targaryen 'do." It's a 10's Miracle Leave-In for Blondes claimed a spot on...

It's a 10 Founder, Carolyn Aronson, is featured in SWAAY Media's July 2017 article "What Girl Power Means for These Beauty Industry Leaders," which highlights female powerhouses in the beauty industry who are set out...

It's a 10 founder, Carolyn Aronson, give her best tips for how to achieve great style without a blow-dryer for Prevention.com's expert feature "8 Natural Hairstyles for When It's Just Too Hot to Use a...

Real Simple highlights It's a 10 Haircare as one of the feature products in its "Air-Dry & Look Amazing" article in its July 2017 issue. Editors say using It's a 10 Miracle Leave-In Product as...

Want to keep your platinum locks as blonde as Daenerys' from Game of Thrones? HollywoodLife.com featured It's a 10 Miracle Leave-in for Blondes as a top product to help detangle, defrizz, hydrate, and help enhance...

To achieve Daenerys’ signature braids (and waves) frizz-free in Game of Thrones, US Magazine contributor, Beth Shapouri, shares a lightweight product like It's a 10 Miracle Leave-In is just the trick to get the look without weighing hair down.

It’s a 10 Miracle Hair Mask is highlighted as a perfect mask to strengthen hair and reduce frizz in "16 Wedding-Worthy Hairstyles for Curly Hair" on Brides.com.

When hair is extremely dry or damaged, beauty authority NewBeauty has hailed It’s a 10 Potion 10 Miracle Repair Hair Mask as one of its go-to products to replenish hair in a matter of minutes.

Harper’s Bazaar’s May 2017 issue named It’s a 10 Miracle Leave-In Product as a hair essential for heat protection. The miracle potion helps eliminate frizz and boost shine, all while preventing damage to the hair.