It's a 10 Miracle Volumizing Daily Shampoo

Rated 4.8 out of 5
Based on 68 reviews
$25.00
Rated 4.8 out of 5
Based on 68 reviews

About This Item

Who says you can’t have clarified hair and volume? Our Miracle Volumizing Shampoo is designed to free your hair of residue buildup and bring out its natural beauty and volume. Our fan-favorite formula is lightweight and ideal for delicate, fine, thinning, or short hair. Enjoy fullness and shine without any weighted-down feeling!

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Marshmallow Root Extract: this natural hair care powerhouse offers numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness

Acai Extract: helps improve tensile strength and shine

Chamomile Extract: a gentle, soothing treatment for hair and scalp

Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Hydrolyzed Rice Protein: light-as-air formula that helps rebuild damaged hair

Hydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance

Sunflower Seed Extract: a super light extract that helps soften and add shine

10 Benefits: 

1) Volumizing Formula

2) Helps to add texture

3) Adds Bounce

4) Non drying formula

5) Color Protectant

6) Deep Cleansing

7) Increases shine

8) Improves elasticity 

9) Nourishes hair

10) Helps prevent breakage

How to: Apply to wet hair with massaging motion. Rinse thoroughly. 


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Ratings & Reviews

average rating 4.8 out of 5
Based on 68 reviews
  • 5 Stars
    59 Reviews
  • 4 Stars
    8 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    1 Review
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    0 Reviews
99% of reviewers would recommend this product to a friend
68 Reviews
Reviewed by Kelly G.
Verified Reviewer
I don't recommend this product
Age Range
45 - 54
Hair Type
  • Fine
  • Wavy
Rated 2 out of 5
Review posted

Love the product, but the new scent is awful

I've been using the Volumizing Shampoo for probably 15 years and absolutely love the formula and the way it makes my hair look & feel, but my latest bottle has a new scent and it's terrible - very perfumy and way too strong! It gave me a headache actually. Please change it back to the old scent!

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Reviewed by Donna L.
Verified Reviewer
I recommend this product
Age Range
65+
Hair Type
  • Color-treated
  • Fine
  • Straight
  • Dry
Rated 5 out of 5
Review posted

So happy

The volumizing shampoo and karatin conditioner has saved my super fine lifeless hair…. I have spent a fortune trying to find a product that helped …. I found it with ITS A 10…. Thank you thank you…. I love my hair….my hair stylist couldn’t believe how great my is…I bought more of their spray on products…. You will love it…. I promise

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Reviewed by lisa
I recommend this product
Rated 5 out of 5
Review posted

amazing

gives my fine hair volume. nice smell not too strong. leaves hair clean but not stripped

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Reviewed by Ryanne
I recommend this product
Rated 4 out of 5
Review posted

Great stuff!

This is perfect for my fine, oily hair. It comes out so shiny when I blow dry it!

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Reviewed by Stanley F.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Great For Thinning Hair

Without strippers running their fingers through my hair (thanks, CoVid) I started thinning. Not being a hair products guy, cheap shampoo wasn't helping. So I tried It's A 10 volumizer and it's quite awesome. Not sure how it works but it makes it feel back to normal. Great stuff, well worth it!

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