Your 10/10 takes

average rating 4.9 out of 5
Based on 1677 reviews
  • 5 Stars
    1571 Reviews
  • 4 Stars
    80 Reviews
  • 3 Stars
    12 Reviews
  • 2 Stars
    5 Reviews
  • 1 Star
    9 Reviews
98% of reviewers would recommend this product to a friend
1677 Reviews
Reviewed by Krystal F.
Verified Buyer
I recommend this product
Age Range
45 - 54
Hair Type
  • Color-treated
  • Curly
  • Wavy
  • Coarse
  • Fine
Rated 5 out of 5
Review posted

Best leave-In

This is the best leave-in product for every single type of hair texture. It leaves hair manageable, soft, detangles well, and shine. I recommend to everyone. If you’re looking for something that’s not heavy and does a job with providing moisture and conditioning, as well as help with detangling and refreshing throughout the week, this is the product for you.

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Reviewed by Stephanie H.
Verified Buyer
I recommend this product
Age Range
35 - 44
Hair Type
  • Straight
  • Combination
  • Fine
Rated 5 out of 5
Review posted

A Miracle for sure

One of the best products ever made! My hair tangles and knots easily and this product is a game changer. I can easily comb my hair after showering and throughout the day. I use it after every shower!

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Reviewed by Lisette
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Amazing product works grestv

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Reviewed by Claudia
I don't recommend this product
Rated 1 out of 5
Review posted

1 Star

I’ve been a loyal customer of It’s a 10 for years, so I was disappointed by how my recent issue was handled. My package was left in an unsecured location by the delivery carrier and was stolen. I contacted both the carrier and It’s a 10 to explain what happened, but received an impersonal response and no meaningful help.

I asked whether a refund, replacement, or even the option to repurchase my items at the original sale price might be possible. None of these options was offered, and my follow-up received no response.

I expected better from a company I’ve supported for so long. Please take customer concerns seriously and provide thoughtful, responsive service, not canned replies that leave loyal customers feeling ignored. For a multi million dollar company, you can afford to do better and stand by your customers.

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Reviewed by Nicole
I recommend this product
Rated 4 out of 5
Review posted

4 Stars

Nozzle gets clogged but product is effective

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