Your 10/10 takes

average rating 4.9 out of 5
Based on 697 reviews
  • 5 Stars
    655 Reviews
  • 4 Stars
    21 Reviews
  • 3 Stars
    12 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    5 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
697 Reviews
Reviewed by Lori
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love these products a bit pricey but they really work.

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Reviewed by Rebecca
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Made my hair smooth and not as dry!!!

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Reviewed by Karen
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Makes my hair soft and curls bouncy! No greasy feeling. Hair stays looking òl perfect. Smells nice. I have finally found my leave in conditioner!

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Reviewed by Cynthia C
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

I LOVE this hair product. Doe my daughters, myself and my boyfriend who also has long hair.

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Reviewed by Chris
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love it

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Frequently Asked Questions

  • The source of Keratin in our It's A 10 Keratin line of products is hydrolyzed Keratin, a protein molecule (Keratin amino acids are what make up the protein) that has undergone a chemical process that, upon completion, has been proven to help hair in multiple ways.

  • Keratin is the building-block protein that can be found in your hair, nails, and skin. Bad hair habits – including repetitive heat styling and chemical processes, as well as environmental factors – can all break down keratin, leaving your hair weak and susceptible to damage. Replenishing the keratin in your hair with products like our Miracle Leave-In Potion Plus Keratin helps you maintain your healthy, beautiful style.

  • Use product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow drying or styling to minimize heat damaged hair while maximizing shine and luster.

  • Yes! Miracle Leave-In Product Plus Keratin seals and protects hair color.

  • Yes! Miracle Leave-In Product Plus Keratin offers UV protection and thermal (heat) protection.