1. Non- Greasy
2. Non-hardening
3. Provides definition
4. Frizz-free control
5. Lasting shine
6. Tamed- yet touchable effect
7. Moisturizing hold
8. Perfected texture
9. Hair is left sleek
10. Reveals bouncy curls 

Our Proprietary Blend:

• Avocado Oil: Replenishes hair and deeply conditions
• Coconut Oil : Helps moisturize hair and scalp while reducing damage
• Shea Butter: Helps soften strands and seal in hydration
• Monoi extract: Soothes the scalp and helps fortify the hair shaft while protecting from UV and environmental factors.

Our proprietary formula nourishes hair with vitamins that help fortify, impart softness and manageability. Our Coily collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness. 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Panthenol: A highly effective moisturizer, fortifier, anti-oxidant

Hydrolyzed Pea Protein: rich in amino acids that helps to protect hair from damage and split ends

Beeswax: Lightweight shaping, control, and hold that also adds moisture without leaving buildup or weighing hair down

Apply evenly to clean damp hair from roots to ends- do not rinse. Shape curls, air dry or diffuse to style. Can re-apply to dry hair to revitalize curls. 

Pro Styling Tip: Work into hair from roots to ends and then gently shaping curls with fingers or rollers. Air dry or diffuse as usual to reveal shiny, sleek, bouncy, lovely curls and waves.