It’s a 10 Coily Miracle Hydrating Shampoo

Rated 4.3 out of 5
Based on 3 reviews
$28.00

Twirl-Worthy Tresses Straight from the Shower

What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or spend a lot of time heat styling? That’s what It’s a 10 Miracle Coily Hydrating Shampoo makes possible with each and every wash. Our deeply moisturizing formula reaches deep into delicate strands to help fortify and seal, so hair looks polished and perfect. Well-defined curls, fewer frizzies, less breakage, better defense against humidity, and extra softness are yours with every use. Even better, our Hydrating Shampoo’s rich lather removes buildup to leave hair bouncy without drying it out. Used regularly, hair actually becomes more manageable and lustrous on its own and responds better to any styling choice you make.

10 Benefits: 

  1. Designed for curly and texture hair
  2. Defines curls
  3. Removes product buildup
  4. Defrizzes and tames fly-aways
  5. Helps reduce split ends
  6. Moisturizing formula
  7. Helps protect from damage
  8. Provides UV protection
  9. Rich and creamy lather
  10. Safe for color treated hair

 Our Proprietary Blend:

  • Avocado Oil: Replenishes hair and deeply conditions
  • Coconut Oil : Helps moisturize hair and scalp while reducing damage
  • Shea Butter: Helps soften strands and seal in hydration
  • Monoi extract: Soothes the scalp and repairs the hair shaft while protecting from UV and environmental factors

How to: Apply to wet hair. Massage thoroughly from scalp to ends. Rise thoroughly.

Pro Styling Tip:

Massage It’s a 10 Miracle Coily Hydrating Shampoo into hair gently with fingers.  Product will lather richly without extra agitation.  Rinse from roots to tip and gently wring out excess water. Condition as needed.

Rated 4.3 out of 5
Based on 3 reviews
It’s a 10 Coily Miracle Hydrating Shampoo
It’s a 10 Coily Miracle Hydrating Shampoo
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average rating 4.3 out of 5
Based on 3 reviews
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100% of reviewers would recommend this product to a friend
3 Reviews
Reviewed by Sherry s.
Verified Buyer
I recommend this product
Age Range
55 - 64
Hair Type
  • Curly
Rated 4 out of 5
Review posted

Nice Shampoo

I enjoy this shampoo, so do my curls. However, it needs to be offered in a larger size and with a complimenting conditioner. Not sure why there is only a mask and not a co-wash and conditioner. Would greatly appreciate both products and a refresh product. these are all staples for us curly heads. as a side note, i can deal with a small shampoo bottle because I do not wash my hair often but as far as conditioner I would never buy a bottle of this size. This entire line needs to be available in larger sizes. Fortunately, I stocked up during the Black Friday 50% sale.

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Reviewed by Jessie H.
Verified Reviewer
I recommend this product
Age Range
35 - 44
Hair Type
  • Wavy
  • Curly
  • Oily
  • Color-treated
Rated 5 out of 5
Review posted

I Love this Shampoo

I Love this Shampoo, I have very wavy and frizzy hair, the curl I have in my hair is always underneath the mop of frizzy wave that's felling on top of them. I don't want to have to spend hours fixing my hair so I would bun it or mousse it up which made it sticky and gross feeling.

This doesn't leave your hair gross at all; I will wash my hair then towel dry scrunch it with the towel after I part it. Then I and spray in the Miracle leave-in product and scrunch it again and go. My hair is soft, natural and smells so good. I get complements all the time now. love, love, love these products.

I will definitely be trying their other products!

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Reviewed by Amy Pearson B.
Verified Buyer
I recommend this product
Age Range
45 - 54
Hair Type
  • Curly
  • Dry
  • Damaged
Rated 4 out of 5
Review posted

IT'S A 10 set the bar for all curly hair products!

This shampoo is everything you could want in a shampoo! It just takes a small amount to have luxurious thick moisturizing lather quenching my tresses. I have long, thick, naturally curly (humidity is my enemy) hair that was also damaged from a nightmare stylist. I have a collection of ITS A 10 products that deserve high praise. I currently use the COILY shampoo, COILY conditioning mask, COILY leave-in conditioning spray and COILY gelled oil. I am thrilled with the results! My hair looks beautiful and feels wonderful. Rated 4 stars ONLY bc the pump on shampoo does not work, so its a little messy and lose a little product each use. Hope they correct that small problem bc the product is fantastic ladies!

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