Giving Back

Giving back to the communities that have supported It’s a 10 Haircare is also a priority. Carolyn’s life is intertwined with her customers and devoted fan base that has made the difference through feedback, shared stories and heartfelt recommendations. These are just a few of the advocacy programs they’ve supported:

  • Leaping Bunny
  • Comfort Cases
  • Puerto Rico Hurricane Relief Efforts
  • Right Action for Women (Christina Applegate’s Breast Cancer Foundation)
  • Boys and Girls Club
  • Children’s Diagnostics
  • Red Cross America
  • Leukemia & Lymphoma Society
  • Best Buddies International

Our mission is to help provide education and spread awareness on the fight against lymphoma and leukemia.


Leukemia and lymphoma affect thousands of people every year. The Leukemia & Lymphoma Society wants to help put an end to blood cancers. The LLS offers many programs and support options to patients and family members going through these difficult diseases. We invite you to experience a different kind of hair care product and learn how we earned the title "It’s a 10 every time". Click here to learn more.


Established in 2008 by award-winning actress Christina Applegate, the Right Action for Women fund helps women by providing financial assistance to those suffering from breast cancer. A “high risk” breast cancer survivor, Applegate partnered with It’s a 10 to develop the Miracle Whipped Styling Balm for Right Action for Women. We are the only professional hair care line supporting cancer treatment and bringing awareness to advanced screening 24/7.