A Story Behind Every Label
20 years in the making, It's a 10 has become the best
Why It’s a 10 Every Time
Over the years hair care has gotten confusing. Many brands have filled store shelves with an array of products – all that only seem to accomplish one thing. People have had to create their own concoction of products in order to get the results and hair health they are looking for. It’s a 10 made it simple. Our hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.
Now, through our exclusive professional salon formulas, you can enjoy shine, moisture balance and healthy movement with just one product. We call it “strength in simplicity” and it will undoubtedly change the way you think about hair care.
Our Story Began with the Idea...
that everyone should have great hair. Behind our brand is a team of creators, salons and stylists. But our most valuable asset has been our loyal customers and clients who continue to support It’s a 10 Hair Care products.
We Have a History
Creating a custom hair care line was no small feat. When It’s a 10 Haircare decided to embark on that journey, they set a course to change the way hair care delivered results.
Over 20 years in the making, It’s a 10 has become the “go-to” product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience – instantly.
For the creators, finding a product that could deliver everything in one bottle led to piecing together multiple products to get the full results they knew a customer would want. They envisioned a complete line of salon-quality, multipurpose products that would deliver salon-mirror results.
It took years of trials and testing to deliver a perfect product: one that truly rates a 10. To this day, the creators play a direct role in the research and development of the line. They continue to drive the creativity and quality through a hands-on approach of each refinement to the It’s a 10 product line. Through personal dedication, It’s a 10 brings simplicity and refinement into salons and homes around the world.
It’s a 10 stands by our products. We deliver the best in quality ingredients to help your hair. We never test on animals at any point in our product development and only bring you high-quality, salon-caliber hair care.
It’s a 10 accomplishes 10 things – instantly – in just one bottle. That’s what makes us unique. What takes other hair care products multiple steps and bottles, It’s a 10 delivers all the benefits in just one bottle. Through our tailored collection of products, our customers can enjoy even more enhanced hair care or styling products.
The Power to Prove It
elite quality hair care award-winning recognition
We’re extremely proud and honored that so many salon professionals and consumers love the It’s a 10 line. However, it is the respect of the international salon and beauty products community that proves we’re continuing to deliver on our initial mission:
Elite quality hair care that outperforms everyone’s expectations, in simple convenient (and now award-winning) multi-function products. A few of our latest recognitions appear below, but we’re always busy creating the next award-winning product – check back soon for even more accolades.