Your 10/10 takes

average rating 4.9 out of 5
Based on 711 reviews
  • 5 Stars
    669 Reviews
  • 4 Stars
    21 Reviews
  • 3 Stars
    12 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    5 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
711 Reviews
Reviewed by Selena
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

My son and I absolutely love this product. It leaves our hair shiny, silky, and incredibly soft. We highly recommend it.

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Reviewed by Amanda
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Works great.

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Reviewed by Kaylie
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

I loved how quick it arrived and was all cleaned, no spills or nothing!!

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Reviewed by Kaylie
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

I loved how quick it arrived and was all cleaned, no spills or nothing!!

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Reviewed by Teresa
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Been using it for many years and love it. Keeps my dyed hair shiny and color lasts.

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Frequently Asked Questions

  • The source of Keratin in our It's A 10 Keratin line of products is hydrolyzed Keratin, a protein molecule (Keratin amino acids are what make up the protein) that has undergone a chemical process that, upon completion, has been proven to help hair in multiple ways.

  • Keratin is the building-block protein that can be found in your hair, nails, and skin. Bad hair habits – including repetitive heat styling and chemical processes, as well as environmental factors – can all break down keratin, leaving your hair weak and susceptible to damage. Replenishing the keratin in your hair with products like our Miracle Leave-In Potion Plus Keratin helps you maintain your healthy, beautiful style.

  • Use product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow drying or styling to minimize heat damaged hair while maximizing shine and luster.

  • Yes! Miracle Leave-In Product Plus Keratin seals and protects hair color.

  • Yes! Miracle Leave-In Product Plus Keratin offers UV protection and thermal (heat) protection.