average rating 4.9 out of 5
Based on 60 reviews
  • 5 Stars
    57 Reviews
  • 4 Stars
    2 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
98% of reviewers would recommend this product to a friend
60 Reviews
Reviewed by Sonam
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Great oil for after wash hair. I use it before i dry my hair and it comes out looking great

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Reviewed by Alexis
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love that it’s not sticky and works great

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Reviewed by Ambar
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Smells like heaven!

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Reviewed by Robin K.
I recommend this product
Age Range
55 - 64
Hair Type
  • Color-treated
Rated 5 out of 5
Review posted

Incredible for blonde hair!!

I have used it’s a 10 oil leave in for YEARS!!! I have recommended it to many of my friends… keep it up ITS A 10! You aced it!!💯

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Reviewed by Bambi
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Helps with my dry hair!

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Frequently Asked Questions

  • The source of Keratin in our It's A 10 Keratin line of products is hydrolyzed Keratin, a protein molecule (Keratin amino acids are what make up the protein) that has undergone a chemical process that, upon completion, has been proven to help hair in multiple ways.

  • Just like lotion protects the skin, using just a few drops of our miracle oil creates a powerful shield that blocks heat, humidity and UV damage, while also rebuilding and revitalizing hair so it's stronger every day.

  • Use as a thermal protector before heat styling, or after styling to defrizz and add instant shine.

  • For damp pre-styling, rub through hands then evenly through strands. After styling, gently glide over hair for a sleek finish. Follow either method with a soft-bristled brush.