average rating 4.9 out of 5
Based on 138 reviews
  • 5 Stars
    125 Reviews
  • 4 Stars
    9 Reviews
  • 3 Stars
    3 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
97% of reviewers would recommend this product to a friend
Customer photos and videos
138 Reviews
Reviewed by Yes
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

This is my new go to. I have bought 4 extra bottles since my first purchase and recommended it to my nieces and sisters. Not only does it smell nice, it leaves my hair looking voluminous and smooth.

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Reviewed by PATRICIA
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love all the Its a 10 products.

I can no longer find the cream pump version of the Keratin leave in conditioner in any of my local drug stores and glad it was available online.

Very imoressed with the Keratin condition as well.

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Reviewed by Cindy
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love the sales and all of their products!

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Reviewed by Victoria
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

I love it

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Reviewed by Kristina
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Products as described

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Frequently Asked Questions

  • The source of Keratin in our It's A 10 Keratin line of products is hydrolyzed Keratin, a protein molecule (Keratin amino acids are what make up the protein) that has undergone a chemical process that, upon completion, has been proven to help hair in multiple ways.

  • Keratin is the building-block protein that can be found in your hair, nails, and skin. Bad hair habits – including repetitive heat styling and chemical processes, as well as environmental factors – can all break down keratin, leaving your hair weak and susceptible to damage. Replenishing the keratin in your hair with products like our Miracle Leave-In Potion Plus Keratin helps you maintain your healthy, beautiful style.

  • Miracle Leave-In Potion Plus Keratin is an absolute must for heat-styled hair, so apply the product before styling. Ideal for daily use.

  • Use on wet or dry hair before styling. Style curls with fingers or diffuser, or with a blow dryer, flat iron, or curling iron as usual. Product will seal in moisture and shine for all-day control.

  • Added keratin takes this deep conditioner up a notch; this versatile compound shields again damage-causing environmental elements and heat, guarding against humidity and restoring smoothness. Consider it some extra protection against the hair-stressors in your life.