Skip to Main Content

This site uses cookies to provide an optimized shopping experience. By using this site, you agree to the use of cookies within our cookie policy & privacy policy.

Dismiss
  • Its a 10 Haircare website
  • Be a 10 website
  • Hair Ex10sions website
  • Its a 10 Haircare website
  • Be a 10 website
  • Hair Ex10sions website

40% OFF SITEWIDE + FREE SHIPPING ON ORDERS OVER $35 *Terms & Conditions APPLY

  • Log In
  • Cart 0 Items
Search
Select Country United States
  • United States
  • United Kingdom
Menu
  • Products
    • All Products
    • Shop Our Instagram
    • Collections
      • Leave-In Collection
      • Keratin Collection
      • Scalp Collection
      • Silk Express Collection
      • Conditioning Collection
      • Blonde Collection
      • Volumizing Collection
      • Blow dry Collection
      • Styling Collection
      • Mens Collection
    • Leave-In Products
    • Shampoos
    • Conditioners & Masks
    • Styling
    • Hair Tools
    • Gifts & Accessories
  • Brand Story
    • Our Story
    • Our Founder
    • Cruelty Free Products
    • Giving Back
  • Awards & Press
It’s a 10 haircare logo It’s a 10 haircare logo
Cart 0 Items
  • Inspiration & Tips
    • View All
    • Leave-In Conditioner
    • Hair Extensions
    • Hair Breakage
    • Wavy & Curly Hair
    • Straight Hair
    • Oily Hair
    • Combination Hair
    • Coily Hair
    • Fine Hair
    • Coarse Hair
  • Blog
  • Loyalty
    • Miracle Rewards Club
  • Products
    • See All Products
    • Shop Our Instagram
    • Collections
      • See All Collections
      • Leave-In Product
      • Keratin Collection
      • Scalp Collection
      • Coily Collection
      • Silk Express Collection
      • Conditioning Collection
      • Blonde Collection
      • Volumizing Collection
      • Blow dry Collection
      • Styling Collection
      • He's a 10
      • Clear Collection
    • Leave-In Product
    • Shampoo
    • Conditioners & Masks
    • Styling Products
    • Professional Salon Tools
    • Gifts & Accessories
    • Hair Ex10sions
    • Cosmetics
  • Brand Story
    • Overview
    • Our Founder
    • Cruelty Free Products
    • Giving Back
  • Awards & Press
  • Inspiration & Tips
    • Leave-In Conditioner
    • Hair Extensions
    • Hair Breakage
    • Wavy & Curly Hair
    • Straight Hair
    • Oily Hair
    • Combination Hair
    • Coily Hair
    • Fine Hair
    • Coarse Hair
  • Blog
  • Loyalty
    • Miracle Rewards Club
  • Log In

Shop All

  • All Products
leave in product bottles

By Type

  • Leave-In Product
  • Shampoo
  • Conditioners & Masks
  • Styling
  • Hair Tools
  • Gift & Travel Sets
  • Hair Ex10sions
  • Cosmetics

By Collection

  • Leave-In
  • Keratin
  • Scalp
  • Coily
  • Silk Express
  • Conditioning
  • Blonde
  • Volumizing
  • Blow dry
  • Styling
  • He's A 10
  • Potion
  • Clear

It's A 10 Collections

Leave In Collection

our hero products

View Collection

Blow dry Collection

Your All-in-One Secret to a Better Blow Dry

View Collection

Keratin Collection

Your favorite Leave-In is now enriched with the power of keratin! Smooth and sleek are all simpler than ever thanks to the essential Leave-In and effortless spritz-on application of It’s a 10 Miracle Leave-In Plus Keratin.

View Collection

Styling Collection

the perfect finishing touch for gorgeous, healthy hair

View Collection

Silk Express Collection

reveal the softest, silkiest you

View Collection

Conditioning Collection

essential conditioning for everyday use

View Collection

Blonde Collection

bright, vibrant hair care for lighter shades

View Collection

Volumizing Collection

10x the Volume, zero weight

View Collection

Mens Collection

a multi-functional system with a high-end fragrance

View Collection

Shop By Category

  • All Products
  • Leave-In Product
  • Shampoo
  • Conditioners & Masks
  • Style
  • Travel Size
  • For Men
  • Gift Cards

**Free shipping applies to orders within the continental United States only. Free shipping does not apply to P.O. Boxes.**

MY ACCOUNT & CONTACT

  • Account Login
  • Contact Us
  • Licensed Professionals
  • Find a Salon
  • Customer Care
  • Media Inquiries

Legal

  • Accessibility Statement
  • Cookie Policy
  • Terms of Service
  • Privacy Policy
  • Do Not Sell or Share My Personal Information
  • Anti-Diversion Commitment
  • Refund & Return Policy

SIGN UP!

Be the first to know about excusive promotions, discounts,
offers, giveaways and so much more….

By clicking SUBSCRIBE, you agree to receive marketing text messages from It's A 10 Haircare at the number provided, including messages sent by autodialer. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies. Reply HELP for help or STOP to cancel. View our Privacy Policy and Terms of Service.

Thanks for subscribing!

Check your email for a confirmation message.

Social Media

Follow It's a 10 Today!

  • Facebook
  • TikTok
  • YouTube
  • Instagram
  • Pinterest
Minority Business Enterprise (MBE)
Minority Business Enterprise (MBE)

Copyright © 2025 It's A 10. All rights reserved.