5 Stars
It’s a 10 products are the best!!! I love how soft and manageable my straight hair is. It also works well for my 7 year olds curly hair. I highly recommend It’s a 10
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It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shield against environmental damage, and leaves hair bouncier and softer with every use.
Packaging may vary*
PLEASE NOTE: Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products.
Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
Keratin Amino Acids an Hydrolyzed Keratin: restores lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place
Panthenol: a highly effective moisturizer, fortifier and anti-oxidant
Water (Aqua, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Decyl Glucoside, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum), Glycol Distearate, Sodium Lauroyl Sarcosinate, Sodium Hydroxide, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Amodimethicone, Polyquaternium-7, Glycereth-26, Lauryl Alcohol, Divinyldimethicone/Dimethicone Copolymer, Panthenol,
C11-15 Alketh-7, Laureth-9, Glycerin, Trideceth-12, C12-13 Alketh-23, C12-13 Alketh-3, Methylchloroisothiazolinone, Cinnamidopropyltrimonium Chloride, Methylisothiazolinone, Keratin Amino Acids, Hydrolyzed Keratin, Citric Acid, Disodium EDTA, Linalool, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Yellow 5 (CI 19140), Red 4 (CI 14700)
Apply to wet hair with massaging motion. Rinse thoroughly.
Styling Tip: Work through hair using flat hands to avoid excessive tangles. Rinse gently and thoroughly with warm water.
It’s a 10 products are the best!!! I love how soft and manageable my straight hair is. It also works well for my 7 year olds curly hair. I highly recommend It’s a 10
I have been using this since my hairdresser recommended it. Because I have problems with hair loss, I'm always looking for more volume and body in my products. This shampoo really helps, and in addition, it smells great!
I also use the companion leave-n conditioner. A good product and very easy to use.
I've been using it's a 10 products for a while now. Great for my hair!
Great shampoo
The best shampoo I’ve ever used. So glad to get it for a great price as well.