average rating 4.9 out of 5
Based on 143 reviews
  • 5 Stars
    130 Reviews
  • 4 Stars
    9 Reviews
  • 3 Stars
    3 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
97% of reviewers would recommend this product to a friend
Customer photos and videos
143 Reviews
Reviewed by Charlena
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Absolutely love this product 💕 leaves my hair lighter and shiny

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Reviewed by Shannon
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love this great for taming my curls

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Reviewed by Rose
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love love great stuff

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Reviewed by Zelina
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love it!

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Reviewed by Jodi
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love these products! They make my hair look and feel so soft and smooth!

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Frequently Asked Questions

  • The source of Keratin in our It's A 10 Keratin line of products is hydrolyzed Keratin, a protein molecule (Keratin amino acids are what make up the protein) that has undergone a chemical process that, upon completion, has been proven to help hair in multiple ways.

  • Keratin is the building-block protein that can be found in your hair, nails, and skin. Bad hair habits – including repetitive heat styling and chemical processes, as well as environmental factors – can all break down keratin, leaving your hair weak and susceptible to damage. Replenishing the keratin in your hair with products like our Miracle Leave-In Potion Plus Keratin helps you maintain your healthy, beautiful style.

  • Miracle Leave-In Potion Plus Keratin is an absolute must for heat-styled hair, so apply the product before styling. Ideal for daily use.

  • Use on wet or dry hair before styling. Style curls with fingers or diffuser, or with a blow dryer, flat iron, or curling iron as usual. Product will seal in moisture and shine for all-day control.

  • Added keratin takes this deep conditioner up a notch; this versatile compound shields again damage-causing environmental elements and heat, guarding against humidity and restoring smoothness. Consider it some extra protection against the hair-stressors in your life.