average rating 4.9 out of 5
Based on 682 reviews
  • 5 Stars
    640 Reviews
  • 4 Stars
    21 Reviews
  • 3 Stars
    12 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    5 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
682 Reviews
Reviewed by Betty
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Really helpful with the frizzy hair and a great shine

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Reviewed by Jessica
I recommend this product
Age Range
45 - 54
Hair Type
  • Color-treated
  • Wavy
  • Coarse
  • Dry
Rated 5 out of 5
Review posted

Love it, great with my thick unruly hair!

I love this product! I have very thick, long, slightly wavy hair and this is great for controlling the frizz and fly-aways after blow drying. My hair has never been so shiny and healthy looking between salon visits. I put it in when my hair is wet, then blow dry. It protects from the heat, A little bit of product goes a long way so one bottle lasts several months.

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Reviewed by Cami
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love its a 10. They are the best!

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Reviewed by JV
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love this product!! Hydrating and great for detangling. My favorite!!!

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Reviewed by Denise
I don't recommend this product
Rated 1 out of 5
Review posted

1 Star

Leaves hair feeling sticky and looking like day 5 hair

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Frequently Asked Questions

  • The source of Keratin in our It's A 10 Keratin line of products is hydrolyzed Keratin, a protein molecule (Keratin amino acids are what make up the protein) that has undergone a chemical process that, upon completion, has been proven to help hair in multiple ways.

  • Keratin is the building-block protein that can be found in your hair, nails, and skin. Bad hair habits – including repetitive heat styling and chemical processes, as well as environmental factors – can all break down keratin, leaving your hair weak and susceptible to damage. Replenishing the keratin in your hair with products like our Miracle Leave-In Potion Plus Keratin helps you maintain your healthy, beautiful style.

  • Use product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow drying or styling to minimize heat damaged hair while maximizing shine and luster.

  • Yes! Miracle Leave-In Product Plus Keratin seals and protects hair color.

  • Yes! Miracle Leave-In Product Plus Keratin offers UV protection and thermal (heat) protection.