average rating 4.9 out of 5
Based on 276 reviews
  • 5 Stars
    262 Reviews
  • 4 Stars
    7 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    2 Reviews
  • 1 Star
    3 Reviews
97% of reviewers would recommend this product to a friend
276 Reviews
Reviewed by Faviola
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

great product

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Reviewed by Joy G. G.
Verified Buyer
I recommend this product
Age Range
65+
Hair Type
  • Color-treated
  • Dry
Rated 5 out of 5
Review posted

Great stuff

It turned my frizzy hair and made it a lot more smoother, i love this stuff.

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Reviewed by Lisa
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love it makes my hair so manageable and soft ♥️♥️♥️♥️♥️

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Reviewed by Angie
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

It’s a 10 products are the best!!! I love how soft and manageable my straight hair is. It also works well for my 7 year olds curly hair. I highly recommend It’s a 10!

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Reviewed by Florencia
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Best hair products!

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Frequently Asked Questions

  • The source of Keratin in our It's A 10 Keratin line of products is hydrolyzed Keratin, a protein molecule (Keratin amino acids are what make up the protein) that has undergone a chemical process that, upon completion, has been proven to help hair in multiple ways.

  • Keratin is the building-block protein that can be found in your hair, nails, and skin. Bad hair habits – including repetitive heat styling and chemical processes, as well as environmental factors – can all break down keratin, leaving your hair weak and susceptible to damage. Replenishing the keratin in your hair with products like our Miracle Leave-In Potion Plus Keratin helps you maintain your healthy, beautiful style.

  • Work through wet, clean hair. Use sparingly near roots and more liberally towards ends. Leave on for 1 to 3 minutes before rinsing. For additional conditioning on severely damaged hair, wrap conditioned hair in warm towel or set under heat lamps for an additional 1 to 3 minutes. Rinse well and style as normal.

  • Yes! Miracle Deep Conditioner Plus Keratin preserves hair color and improves vibrancy.