Bring out your best possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes and every blonde in between. It's a 10 Miracle Brightening Shampoo for Blondes enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness.
Ingredients:
Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
Shea Butter: Rich in antioxidants and Vitamins A & E, it helps to moisturize and fortify the hair
Panthenol: a highly effective moisturizer, fortifier and anti-oxidant
Magnolia Flower Extract: contains potent conditioning benefits
10 Benefits:
1) Brightens highlights
2) Tones Brassiness
3) Helps nourish hair
4) Safe for everyday use
5) Conditioning formula
6) Increases shine
7) Improves elasticity
8) Moisturizing Lather
9) Enhances volume
10) Helps prevent breakage
How to: Apply to wet hair with massaging motion. Rinse thoroughly. For maximum benefits leave lather on for 3 to 5 minutes.
I have used this shampoo for almost 2 years and would not buy anything else. Controls the brassy tones and cleans the hair well. I use the blonde conditioner and leave in conditioner as well. These are great products as well. Their brushes are great and help with hair breakage.
this does help brighten your blonde and help tone it i love how my hair feels after a wash. HOWEVER not sure what everyone is smelling , but this shampoo does not smell good AT all! kind of disappointed that it doesn’t have a nice smell. it actually smells gross
This stuff is so good. It's purple, but not too purple. It will save u money bc you won't need to tone at the salon. Smells AMAZING as well. I can't place it but I think it smells like Japanese tea.
I like this shampoo for someone who bleaches their hair every 6 weeks this helps keep my blonde bright I always follow with the blonde conditioner.
I only wash my hair once a week, this stuff lasts me a long time, and prevents my highlights from going brassy. I’ve tried all kind of shampoo, treatments and serums, I always end back up with it’s a 10, It works consistently and worth the money!
