If you've never shopped with It’s A 10 before, welcome!
It’s A 10 Haircare is one of the only female-owned professional
haircare brands in the world. Carolyn Aronson, Founder and owner
of It’s A 10 began her career with 20+ years as a hair stylist &
salon owner and continues to hold a license in multiple states.
It's A 10 Haircare was born out of her frustration with brands that
produced dozens of products with single benefits and hard-to-follow
claims. She envisioned a line that was for everyone and delivered full,
salon-quality results in just one bottle. She began with a star product,
Miracle Leave-in and the line quickly rose to fame through pro hairstylists,
who shared the cult-favorite product with their clients.
Stylist, Owner and Founder of It’s A 10 Haircare
"As a stylist myself, I am passionate and understand the need for seamless
solutions when it comes to getting the products your clients love,
so we wanted to create a way to make this practice easiest as possible"
But Before You Can Access
Our Professional-only Pricing
We'll have to verify that you're a licensed beauty professional
We've sent you an email with a link to update your password.