If you've never shopped with It’s A 10 before, welcome!
It’s A 10 Haircare is one of the only female-owned professionalhaircare brands in the world. Carolyn Aronson, Founder and ownerof It’s A 10 began her career with 20+ years as a hair stylist &salon owner and continues to hold a license in multiple states.
It's A 10 Haircare was born out of her frustration with brands thatproduced dozens of products with single benefits and hard-to-followclaims. She envisioned a line that was for everyone and delivered full,salon-quality results in just one bottle. She began with a star product,Miracle Leave-in and the line quickly rose to fame through pro hairstylists,who shared the cult-favorite product with their clients.
Stylist, Owner and Founder of It’s A 10 Haircare
"As a stylist myself, I am passionate and understand the need for seamlesssolutions when it comes to getting the products your clients love,so we wanted to create a way to make this practice easiest as possible"
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